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专栏 - 向Anne提问

毕业生如何从求职大军中脱颖而出?

Anne Fisher 2013年03月06日

Anne Fisher为《财富》杂志《向Anne提问》的专栏作者,这个职场专栏始于1996年,帮助读者适应经济的兴衰起落、行业转换,以及工作中面临的各种困惑。
学习成绩好,社会实践丰富,这些并不能确保你在求职过程中脱颖而出。求职最重要的,不仅要证明自己的优秀,还要证明自己与未来雇主之间的联系,自己能够给雇主带来什么价值。

    •切记,不要只谈自己。施维泽称,当面试官问为什么希望到Acme公司工作时,“恰当的回答应该是:‘我工作非常努力,在 ()(自行填空) 方面拥有丰富经验,我能在这些方面给公司做出贡献。’”但他说,自己经常遇到的情况是,求职者往往都“大谈特谈自己。实际上,求职者应该更多谈论他们与公司之间的联系。告诉我们你能给公司带来什么,而不仅仅是你想要什么。”

    •全面调查每一位雇主。仅靠浏览公司的网站没有什么用处。施维泽说:“每当我问求职者对我们公司有什么了解时,很少有人能说出一些没在公司网站上出现的内容。求职者如果对公司做过详细调查,并能说出一些其他人不知道的事情,必然能脱颖而出,因为他或她比其他求职者做了更多功课。”

    •重点强调自己的领导能力。施维泽说:“我们聘用的员工,不全是平均成绩4.0,履历也都无可挑剔的优秀学生。只有能吃苦耐劳和愿意额外付出努力的求职者才能获得青睐。比如,一位退伍老兵平均成绩只有3.0,但他有过领导其他人的经历,而且习惯了在极端状况下努力工作。因此,相比那些无法证明自己具备这些能力的优秀学生,这样的老兵自然是我们更中意的人选。”

    •打磨自己的网络形象。当潜在雇主通过谷歌(Google)搜索你的时候(他们肯定会这么做),你肯定希望他们搜索到的结果能令他们心动。亚力克莎•哈米尔说:“求职者的网络形象前所未有地重要。”

    如今,打造良好的网络形象不仅仅是不在Facebook上发布学生联谊会派对照片这么简单。为了帮助求职者建立个人品牌,普华永道综合了一套详细的(免费的)在线培训课程,其中包括一套工作手册,可以为求职者提供逐项指导。

    顺便说一下,既然你提到自己已经进行了四次面试,有一则消息或许会让你感兴趣。据美国学院与雇主联合委员会(National Association of Colleges and Employers)披露,面试与工作邀请之间的平均等待时间约为24个工作日。而在个别行业,等待时间则更长,比如工程服务行业为30天,酒店业则是39天。最快的是计算机制造业,只要等16天,就会有人问你何时能上班?

    反馈:你毕业后是怎样找到第一份工作的?如果你是一名招聘经理,你认为哪些方面能让一名职场新丁脱颖而出?欢迎评论。(财富中文网)

    译者:刘进龙/汪皓

    • Remember, it's not all about you. Schweitzer says that, when an interviewer asks why you want to work for Acme Corp., "the proper response is, 'I'm a hard-working person with experience in [fill in the blank], and here is what I want to contribute.'" Too often, he says, applicants' responses are "all about them, when it needs to be more about their connection to my organization. Tell us what you bring to the table, not just what you want."

    • Research each employer thoroughly. Just taking a look at the company web site won't do it. "When I ask candidates what they know about us, it's rare that someone tells me something that isn't on our web site," Schweitzer says. "A person who researches the company and mentions something else about us is someone who stands out, because he or she has done more than the typical applicant."

    • Emphasize your leadership skills. "Not everyone we hire is a 4.0 student with a perfect resume," says Schweitzer. "The person who is willing to work hard and put in the extra effort is going to come out ahead. For example, a military veteran with a 3.0 GPA but who has experience leading others, and is used to hard work in extreme situations, is often a better candidate than a 4.0 student who is unable to demonstrate those qualities."

    • Polish your online presence. When prospective employers Google you (and they will), you want them to be impressed by what they find. "A candidate's online image is so much more important than it was in the past," notes Alexa Hamill.

    Creating the right persona in cyberspace these days goes way beyond just keeping your frat-party photos off Facebook. To help you do it right, PwC has put together a detailed (and free) online tutorial on building your personal brand, including a workbook that will walk you through it step by step.

    Incidentally, since you mention that you've already had four interviews with recruiters, it might interest you to know that the average wait between interview and job offer is 24 business days, according to the National Association of Colleges and Employers. Companies in some industries take longer -- 30 days in engineering services, for instance, and 39 days in hospitality. Computer manufacturers are the quickest, taking just 16 days to ask when you can start.

    Talkback: How did you get your first job out of college? If you're a hiring manager, what makes an entry-level candidate stand out? Leave a comment below.

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