上周，苹果（Apple）公布财报，虽然利润继续增长，但股价大跌。本周，亚马逊（Amazon）公布财报，虽然利润大跌，但其股价随后却飙升。

    很困惑吧？很多商业媒体也想不通。看看下面两则互相矛盾的新闻吧：

    路透社（Reuters）：《亚马逊季度利润强劲，股价再创新高》。

    财富（Fortune）：《亚马逊利润缩水》。

    《纽约时报》（New York Times）的文章标题为《光明的前景击败了辉煌的过去》（"Aglorious future beats a glorious past.），这也许最能解释当下市场的奇怪现象。

    当然，这些人只是一厢情愿地假定苹果已后继乏力，而亚马逊的烧钱行动是在投资于未来，有朝一日会得到回报——但愿不是一万年以后。

    亚马逊目前的往绩市盈率高达3,099倍，而苹果只有10.39倍。为了清楚的展示市场有多荒唐，读者杰夫•F精心准备了上面一系列图表。（财富中文网）

    译者：项航

    Last week, Apple's profits grew and its share price plummeted. This week, Amazon's profits plummeted and its share price soared.

    Confused? So was much of the business press. Consider this matched pair of headlines:

    Reuters: "Amazon shares set record after strong quarterly profit"

    Fortune: "Amazon profits take a dive"

    The New York Timesoffered what may be the most charitable explanation for what Mr. Market thinks he's doing: "A glorious future beats a glorious past."

        That assumes, of course, that the glory that was Apple is no more, and that Amazon's investments in the future will someday -- hopefully within a few millennia -- pay off.

    To illustrate the absurdity of the current situation -- in which Amazon's (AMZN) shares are valued at 3,099 times trailing earnings and Apple's (AAPL) are valued at 10.39 -- reader Jeff F. has prepared this helpful set of charts.