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专栏 - 苹果2_0

苹果地图导致又一高管下台

Philip Elmer-DeWitt 2012年11月29日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
苹果地图应用引发恶评如潮,同时也导致公司高层大换血,至今犹有余震。10月底,iOS负责人斯科特•福斯特辞职后,苹果本周因为地图问题又解雇了地图产品开发团队的经理。

    苹果(Apple)首席执行官蒂姆•库克自己都承认该公司自行研发的地图应用尚不完善,而且,该应用取代谷歌地图(Google Maps)的决定持续在苹果管理层中引发强烈反应。

    四周前,库克接受了史蒂夫•乔布斯生前最器重的高管之一,也就是斯科特•福斯特的辞职,同时安排艾迪•柯尔负责修正地图应用。而本周二,据《彭博商业周刊》(Bloomberg Businessweek)的亚当•萨塔里亚诺报道,柯尔解雇了该应用开发团队的经理理查德•威廉姆森。

    萨塔里亚诺援引“了解内情”的匿名人士称,柯尔正在寻求外部地图技术专家的意见,同时推动数字地图提供商TomTom NV公司修正地标和导航数据。

    威廉姆森在商务社交网站LinkedIn上的简介显示,他曾在苹果效力12年,起初担任高级软件工程师,随后成为负责iOS软件业务的总监,最后成为主管iOS平台业务的高级主管。他在1987至1994年间曾在NeXT为乔布斯效力,之后离职创建了Infoscape。

    译者:项航

    The decision to replace Google (GOOG) Maps with an in-house creation that by Tim Cook's own admissionwasn't ready for prime time continues to send shock waves through the ranks of Apple's (AAPL) leadership team.

    On Tuesday, four weeks after Cook accepted theresignation of Scott Forstall -- one of Steve Jobs' favorite executives -- and charged Eddie Cue with fixing the Maps app, Bloomberg Businessweek's Adam Satariano reported that Cue had fired Richard Williamson, the manager who oversaw the team that created it.

    Citing unnamed "people familiar with the move," Satariano says that Cue is soliciting advice from outside mapping-technology experts and pushing digital maps provider TomTom NV (TOM2) to fix the landmark and navigation data it shares with Apple.

    According to Williamson's LinkedIn profile, he'd been at Apple for 12 years, first as a senior software engineer, then as a director of iOS software and finally as senior director, iOS platform services. He had previously worked for Jobs at NeXT between 1987 and 1994 before leaving to found Infoscape.

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