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专栏 - 向Anne提问

如何进入高端猎头的视野

Anne Fisher 2012年05月16日

Anne Fisher为《财富》杂志《向Anne提问》的专栏作者,这个职场专栏始于1996年,帮助读者适应经济的兴衰起落、行业转换,以及工作中面临的各种困惑。
要获得猎头关注,在行业活动中发表演讲是一个经过时间验证的方式,但Twitter使这种做法变得更像是一场赌博。幸运的是我们还拥有其他的选择。

    好主意,但这里提个醒:公开演讲不适合胆小者。斯科特•威斯是Speakeasy的负责人,这家公司给微软(Microsoft)、丰田(Toyota)、思科(Cisco)和富国银行(Wells Fargo)等很多大公司的高管提供培训,教授有效公开发言的要点。他指出,如今越来越多的商业活动都提供现场Twitter互动,观众在听演讲过程中将他们的评论和问题用Twitter发布。这些在Twitter上发布的信息通常要么显示在讲台上的一个笔记本电脑上,要么显示在一个舞台上设立的大屏幕上,以便房间里的每个人都能看到。

    “Twitter正在真正改变演讲,”威斯称,就算看不到人们在Twitter上对你演讲内容的即时反馈,“人们仍在用Twitter谈论你。看着观众席,一眼望去,每个人都在活动大拇指,发送信息,真地停让人分神,”他说。“除了面向观众演讲的其他所有压力,现在又有了这个新出现的层面需要考虑。的确让人发狂”——特别是对于已经足够紧张的演讲新手。

    确实,对于任何一个容易怯场的人,Twitter互动可能都会成为压垮人的最后一根稻草。幸运的是,除了亲自站在会议观众面前,昂首挺胸故作姿态之外,还有其他方式吸引高管猎头的注意。向行业杂志或其他专业出版物提供署名文章,同样也能赢得关注。

    同时,不要忽视直接接触。结识几位专攻你所在领域的几家招聘猎头,让他们知道你有兴趣互换联系方式。即便你本人不太适合一家猎头正在努力寻找的职位空缺,你或许认识合适的人选。帮助推荐或引荐别人,这是留在猎头的视野范围之内最管用的做法之一。

    此外,由于猎头常常在社交媒体网站上搜索人才,因此,一定要确保你在商务社交网站LinkedIn上的简历完整并及时得到更新。“精心选择关键词,展现职业发展,明显而实在的职位、公司和教育经历都能吸引我们的关注,”芝加哥猎头公司JobPlex总裁贾斯汀•赫施称,在LinkedIn上拥有强大的网络意味着“你可能会被别人推荐给我们,同时,我们也能找到你。”

    反馈: 你曾经有过因为一次(或更多)公开演讲获得跳槽机会的经历吗?如果你曾经通过一位高端猎头获得工作,你是如何建立联系的?欢迎留言和我们分享。

    译者:老榆木

    Great, but one word of caution: Public speaking these days is not for the faint of heart. Scott Weiss is head of a firm called Speakeasy that has coached executives at Microsoft (MSFT), Toyota (TM), Cisco (CSCO), Wells Fargo (WFC), and many other big companies on the fine points of effective public speaking. He notes that a growing number of business events now feature live Twitter feeds that let the audience Tweet comments and questions during speeches. The Tweets often show up either on a laptop on the podium or on a giant screen set up on the stage that is visible to everyone in the room.

    "Twitter is really changing the game," observes Weiss, adding that, even if you don't see the instant Twitter feedback on what you're saying, "people are still tweeting about you. When you look out at the audience and see everyone's thumbs going, it can be distracting," he notes. "Along with all the other stresses of speaking to an audience, you now have this added layer to contend with. It's nerve-wracking" -- especially for a neophyte speaker who may already be nervous enough.

    Indeed, for anyone who is prone to stage fright to begin with, the Twitter-factor may be a deal breaker. Luckily, there are other ways to catch an executive recruiter's eye besides standing up in front of an in-person audience and strutting your stuff. Contributing bylined articles to trade journals and other professional publications can get you noticed, too.

    And don't overlook the direct approach: Get in touch with a few recruiters who specialize in your field and let them know you're interested in swapping contacts. Even if you're not quite the right fit for a job opening a headhunter is trying to fill right now, you may know someone who is. One of the surest ways to stay on a recruiter's radar screen is to help out by recommending and introducing others.

    Since headhunters often troll for talent on social media sites, make sure your LinkedIn profile is complete and up-to-date. "Well-chosen key words, a demonstration of career progression, and obviously solid titles, companies, and education will catch our attention," says Justin Hirsch, president of Chicago-based recruiting firm JobPlex, adding that a strong network on LinkedIn means "you can get referred to us and, at the same time, we can find you."

    Talkback: Have you made a career move as a result of a public speaking gig (or more than one)? If you've gotten a job through an executive recruiter, how did you connect with him or her? Leave a comment below.

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