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专栏 - 苹果2_0

400万!iPhone 4S周末销量破纪录

Philip Elmer-DeWitt 2011年10月19日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
苹果最新的iPhone 4S创造了新的周末销售神话。

    苹果(Apple)公司周一宣布,从上周五早晨8点到周日午夜12点,已经售出超过400万部iPhone 4S。

    和2010年6月上市的iPhone 4相比,iPhone 4S的首发销量足足高出135%,超出了所有分析师的预期。分析人士所做的平均销量预测也不过略高于300万。

    我们在上周末进行了一次网上投票,共有4,300名读者参加,“超过400万部”(22.78%)是票数第二多的猜测,仅次于“超过300万部”的猜测(40.3%)。链接见此。

    苹果的官方报道如下:

    iPhone 4S首周周末销量一举突破400万

    库比蒂诺,加利福尼亚——2011年10月17日:苹果今日宣布,最新版iPhone 4S于10月14日正式上市,仅仅3天之内销量已经超过400万部。此外,最先进的移动操作系统iOS在发布仅仅5天后,用户数已经超过2,500万,iCloud服务用户数也已超过2,000万。iCloud是一项突破性的免费云服务,能自动通过无线方式将用户数据存储在云端并推送至其所有设备上。iPhone 4S目前已在美国、澳大利亚、加拿大、法国、德国、日本和英国上市,并将于10月28日进入另外22个国家,今年年底前将进入70多个国家。

    苹果全球产品营销副总裁菲利普•施勒尔称:“iPhone 4S开局非常出色,第一个周末销量就已突破400万部,这是有史以来销量最高的手机,足足超出iPhone 4头三天销量的两倍以上。iPhone 4S受到全球消费者的热捧。融合了iOS 5和iCloud的iPhone 4S是有史以来最棒的iPhone。”

    iPhone 4S是有史以来最出色的iPhone,配备了多项全新功能。它使用的苹果双核A5处理芯片,性能极其强劲,而且拥有出色的图形效果;采用先进光学技术的全新摄像头;支持1080p高清视频录制;支持语音功能的智能助手——Siri,轻松完成各项操作。

价格和销售

    iPhone 4S有黑色和白色两种颜色。在美国的建议零售价为199美元(16GB版)、299美元(32GB版)以及399美元(全新的64GB版)*。消费者可以从苹果在线商店、苹果零售店、美国电话电报公司(AT&T)、斯普林特(Sprint)、威瑞森无线(Verizon Wireless)、百思买(Best Buy)、塔吉特(Target)、沃尔玛(Walmart)以及苹果授权分销商处购买到iPhone 4S。如果用户(与运营商)签订两年合约,就能以99美元购得iPhone 4S,或者免费获得iPhone 3GS。

    iPhone 4S将于10月28日开始在奥地利、比利时、捷克共和国、丹麦、爱沙尼亚、芬兰、匈牙利、爱尔兰、意大利、拉脱维亚、列支敦士登、立陶宛、卢森堡、墨西哥、荷兰、挪威、新加坡、斯洛伐克、斯洛文尼亚、西班牙、瑞典和瑞士进行销售。

    *仅提供给特定客户。单独销售、需要签署新的两年合约。

    苹果设计了世界上最好的个人电脑Mac,随着而来还有OS X、iLife、iWork和专业软件。苹果凭借iPod和iTunes在线商店引领数字音乐革命。苹果彻底改造了手机,带来了革命性的iPhone和应用程序商店(App Store)。不久前,苹果又带来了iPad 2——毫无疑问将成为移动多媒体和电脑的未来。

    译者:项航

    Apple (AAPL) announced Monday that it sold more than 4 million iPhone 4S units between 8 a.m. Friday and 12 midnight Sunday.

    That's 135% better than the launch of the iPhone 4 in June 2010, and better than any analyst had predicted. The average estimate among the few who had ventured a guess was a little over 3 million.

    In our poll of 4,300 readers conducted over the weekend, "more than 4 million" was the second most popular guess (22.78% of respondents) after "more than 3 million" (40.3%). See here.

    Apple's press release below the fold.

    iPhone 4S First Weekend Sales Top Four Million

    CUPERTINO, California—October 17, 2011— Apple® today announced it has sold over four million of its new iPhone® 4S, just three days after its launch on October 14. In addition, more than 25 million customers are already using iOS 5, the world's most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud®, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on October 28 and more than 70 countries by the end of the year.

    "iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever."

    iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple's dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

Pricing & Availability

    iPhone 4S comes in either black or white and is available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S is available from the Apple Online Store, Apple's retail stores and through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract.

    iPhone 4S will be available on October 28 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

    *Qualified customers only. Requires a new two year rate plan, sold separately.

    Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

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