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专栏 - 苹果2_0

iPhone 4S全球单日预订量超百万

Philip Elmer-DeWitt 2011年10月11日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
iPhone 4S预订数量打破了iPhone 4于2010年创下的60万台记录

图片来源:苹果公司

    周一,苹果公司(Apple)发布了下列新闻稿:

    加利福尼亚州库比蒂诺 —— 2011年10月10日 ——苹果公司®今日宣布,其最新推出的iPhone® 4S手机单日预订数量已达100万台,打破了iPhone 4创下的60万台的预订纪录。iPhone 4S是iPhone家族中的佼佼者,具有令人惊叹的全新功能——苹果A5双核处理器,带来极速运行和优秀的图形处理功能;全新高级光学摄像头;支持1080p高清分辨率视频录制;以及智能语音助手Siri™,用户只需通过语音就可轻松控制手机。

    苹果公司负责全球产品营销的高级副总裁菲利普•席勒称:“消费者对iPhone 4S的反响难以置信地强烈,我们欣喜若狂。iPhone 4S手机的首日预订数量创下了苹果新产品的最新记录。消费者喜欢iPhone 4S的程度不亚于我们,这让我们倍感兴奋。”

    iPhone 4S的首日预定数量超过iPhone 4手机67%。但需要注意的是,苹果公司此次接受预订的运营商和国家有所增加。此外,在过去16个月里,智能手机市场整体上也经历了显著的增长。

    译者:阿龙/乔树静

    Apple (AAPL) on Monday issued the following press release:

    CUPERTINO, California—October 10, 2011—Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple's dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

    "We are blown away with the incredible customer response to iPhone 4S," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do."

    That's a 67% increase over the iPhone 4, although it should be noted that Apple took pre-orders from more carriers and in more countries and in a smartphone market that has grown substantially over the past 16 months.

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