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专栏 - 苹果2_0

调查称iPhone仍是美国用户首选

Philip Elmer-DeWitt 2011年07月20日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
市场调研机构称,如果iPhone 5大受欢迎,那么苹果或将迎来“超常规增长”。

图片来源:ChangeWave research

    虽然Android继续领跑市场,但市场调研机构ChangeWave在周一发布的一份调查报告为苹果(Apple)带来了几条利好消息,调查中的绝大部分(86%)受访者是来自美国的智能手机用户。

    • iPhone再次获得最高满意评价(70%的受访者“非常满意”),与之相比,谷歌(Google)Android为50%;微软(Microsoft)Windows系统为27%;RIM(Research in Motion)的黑莓(BlackBerry)则为26%。

    • iCloud似乎促使已经拥有苹果产品的消费者更倾向于(29%)购买苹果产品。非苹果用户也表示, iCloud发布后,他们更可能(13%)转而投向苹果产品。

    • 虽然缺少新款iPhone助阵,但文章开头所引用的移动操作系统偏好图显示,苹果iOS系统在3月和6月的数据呈迅猛上升之势。ChangeWave Research主管保罗•卡顿认为,这是由于苹果在3月份发布了威瑞森(Verizon)版iPhone。虽然增长态势并没有苹果于2008年发布iPhone 3G以及2010年发布iPhone 4时强劲,但对苹果而言,仍是一大利好。

    卡顿告诉《财富》(Fortune)杂志:“新一代iPhone发布时,苹果会迎来超常规增长。当然,前提是新的iPhone能大受欢迎。”

    ChangeWave Research的数据来自于6月6日至15日对4,163名消费者的调查。本周一,该公司在网站上发布了调查结果。

    以下图表出自调查结果,其中第一幅图表由《财富》独家发布。该图显示,消费者对威瑞森的喜爱要大大高于美国电话电报公司(AT&T)。

    Despite the continued dominance of Android in the marketplace, there are several nuggets of good news for Apple (AAPL) in the results of a ChangeWave survey of mostly (86%) American early adopter types released Monday.

    • The iPhone continues to get the highest satisfaction marks (70% "very satisfied") compared with Google's (GOOG) Android (50%), Microsoft's (MSFT) Windows OS (27%) and Research in Motion's (RIMM) BlackBerry (26%).

    • iCloud seems to have made owners of Apple products more likely (29%) to buy Apple. Even non-Apple owners say they are more likely (13%) to swing Cupertino's way now that iCloud has been announced.

    • Despite the lack of a new iPhone, iOS got bumps in March and June in the mobile operating system preference chart posted above. ChangeWave Research head Paul Carton attributes this to the launch in March of the iPhone for Verizon. And although the increases are not as large as the ones that accompanied the 2008 launch of the iPhone 3G or the 2010 launch of the iPhone 4, they bode well for Apple.

    "Apple is poised for extraordinary growth when the next iPhone arrives," he told Fortune. "Assuming it works."

    The results come from a survey of 4,163 consumers conducted from June 6-15. They were summarized in a press release issued Monday.

    Below: More charts from the survey, including one, exclusive to Fortune, that shows how strong the preference for Verizon (VZ) is over AT&T (T).

图片来源:ChangeWave research

图片来源:ChangeWave research

图片来源:ChangeWave research

图片来源:ChangeWave research

    译者:项航

 

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