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专栏 - 苹果2_0

苹果股价为何止步不前

Philip Elmer-DeWitt 2011年06月16日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
让我们探讨一下分析师常说的“倍数压缩”的奥妙。

    针对苹果公司(Apple)开发者大会上传出的消息,公司股价上周末应声收报于325.9美元——创下去年12月以来的新低。我想,我们应该看看上周五的这一股价与华尔街分析师一年前发布的12个月目标股价相比情况如何。那份报告是在苹果公司推出iPhone 4的大会召开之后发布的。

    我找到了一些2010年6月7日、8日发布的分析报告,以为会找到非常离谱的分析数字。让我惊讶的是,苹果的12个月目标股价与目前股价几乎完全相符。目标股价的低位是287美元,高位是350美元,均值为322.33美元——仅比上周五的收盘价略低几美元。

    然而,分析师们当时似乎在市盈率倍数这个他们赖以进行预测的关键数据上出了岔子。为了计算目标股价,他们将苹果公司的预期收入乘以从16到22.5的不同系数。然而当苹果公司的业绩超出预估时,发生了两件事:1)苹果公司的股价飞涨暂告停止;2)分析师调低了苹果的市盈率倍数。在分析发布后的四个财季,苹果收入的增长分别达到了74.6%, 67.5%, 75.2%和92.2%

    我们请这12位分析师解释为何调整苹果的市盈率倍数,其中4位回答了我们的问题,并给出了相同的答案:“倍数压缩”。

    以加皇资本市场(RBC)麦克•艾布拉姆斯基的分析为例,他在2010年6月预测苹果公司的12个月目标股价为350美元,这是基于苹果公司2011财年收入的22倍得出的。而他当前所做的12个月目标股价为450美元,是基于收入的11倍得出的。

    他解释道:“去年,苹果公司巨大的领先优势和iPhone的市场份额增加/市场扩张【如威瑞森公司(Verizon)的iPhone】使投资者热情高涨。今年,倍数则被市场压缩了。考虑到股价的巨大涨幅,投资者显得比去年更保守,反映出市场的诸多不确定性,比如,下一波股市增长的支撑因素是什么,Android会不会对苹果公司造成冲击,影响的大程度如何,以及斯蒂夫的健康状况等。调低倍数的另一个原因是现金比例有所上升。这一比例现在占到股价的20%,而一年前是17%。”

    萨斯奎哈那(Susquehanna)公司的杰夫•菲德卡罗则将急剧减小的倍数归结于华尔街的一种观点,即苹果公司持续几个财季的飞速增长基本告一段落了。

    “我的观点是:1)考虑到苹果公司在iPhone和iPad上的成功和大数法则,市场通过数据建模一致认为,2012财年其收入增长约为16-17%,与2011财年的60%和2010财年的52%相比,降幅显著;2)鉴于苹果公司庞大的净现金额,投资者投资苹果公司的意愿在下降;3)投资者对斯蒂夫•乔布斯的健康状况感到担忧。”

    BCG公司合伙人科林•吉利斯表示,过去6个月以来,市场总体也已出现了压缩——据他的计算,倍数是从15倍递减到13.8倍——但是苹果公司的倍数比大多数公司收缩得更剧烈。原因在于:苹果公司在上个财季中“一如既往地业绩出众。”

    吉利斯说:“一年前,iPad为苹果公司开辟了全新的收入来源。从零起步的增长是规模惊人的。而现在,收入增长放缓步伐是必然的趋势。股价仍会继续上涨,但是,要想倍数不再缩小,那就有得等了。”

    从现有记录看,据汤姆森/第一呼叫(Thomson/First Call)公司报道,当前苹果公司12个月目标股价区间为从低位的210美元直至高位的612美元,中位数为450美元。

    译者:清远

    When Apple's (AAPL) shares responded to the news out of the company's developers conference by closing the week at $325.90 -- their lowest level since last December -- I thought I'd take a look at how last Friday's stock price compared with the 12-month price targets Wall Street's analysts posted exactly one year earlier, after the conference that introduced the iPhone 4.

    I dug out a dozen analyst's reports issued on June 7 and 8, 2010, expecting to find numbers that were wildly off the mark. To my surprise, the 12-month price targets neatly bracketed the stock's current price. They ranged from a low of $287 to a high of $350, with a mean of $322.33 -- just a few dollars off Friday's close.

    Where the analysts seem to have gone off the rails last year is in the price-to-earnings multiples on which they based their predictions. To calculate their price targets, they multiplied Apple's estimated earnings by factors that ranged from 16 to 22.5. When Apple more than delivered on those estimates -- growing earnings 74.6%, 67.5%, 75.2% and 92.2%, respectively, over the next four quarters -- two things happened: 1) the run on Apple's stock price came to a halt, and 2) the analysts cut their multiples.

    When we asked these 12 analysts to explain the discrepancy, the four who responded all gave the same answer: "multiple compression."

    Take, for example, RBC's Mike Abramsky. His 12-month price target for Apple in June 2010 was $350, based on 22 times Apple's estimated fiscal 2011 earnings. His current 12-month target is $450, based on 11 times earnings.

    "Last year investors were excited about Apple's massive tablet head start and iPhone share gains/market expansion (e.g. the Verizon iPhone)," he wrote by way of explanation. "This year, the multiple has been compressed by the market. Investors appear more restrained than last year, considering the big run in the stock. It reflects market uncertainty regarding what will drive the next leg of growth, how much or not Android will impact Apple, Steve's health, etc. Another reason for the lower multiple is higher cash. It is currently 20% of the stock price vs. 17% 1 year ago."

    Susquehanna's Jeff Fidacaro attributed the sharply reduced multiples to the Street's belief that Apple's quarters of breakneck growth are largely over.

    "My sense is 1) given Apple's success in iPhone and iPad and the law of large numbers, consensus is modeling about a 16-17% revenue growth in FY12 from over 60% in FY11 and 52% in FY10, significant deceleration; 2) investors less willing to give Apple credit for its massive net cash balance; and 3) investor concerns on Steve Jobs's health."

    BCG Partner's Collin Gillis notes that the broader market has also been compressed over the past six months -- by his calculation from 15x to 13.8x -- but that Apple is getting squeezed more than most. Reason: Apple's most recent quarter "was about as good as it gets."

    "A year ago, the iPad was a new source of revenue for Apple," says Gillis. "Growth over zero was tremendous. Now it's not, and revenue growth has to slow down. The stock can still go up, but waiting for a multiple to decompress is like waiting for grass to grow."

    For the record, the current 12-month price targets for Apple, as reported by Thomson/First Call, range from a low of $210 to a high of $612, with a median target of $450.

 

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