苹果新总部的建筑效果图，由Screengrab截取自库比蒂诺市议会上的视频
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本周一，史蒂夫•乔布斯发布了iCloud。周二，他又宣布了苹果（Apple）将建造新总部的计划：一座四层高的圆环状玻璃建筑，足以容纳13，000名雇员。 乔布斯对库比蒂诺市议会的议员们说：“它有点像一艘成功着陆的宇宙飞船。”这些议员都是乔布斯的追星族。 乔布斯20分钟的陈述报告是胡萝卜与大棒的完美结合：他一方面表示将把一个占地150英亩（607，020平方米）的水泥停车场改造成漂亮的景观，另一方面他又暗示如果计划受阻，他就把苹果——库比蒂诺最大的税收来源搬到附近的山景城去。全世界的首席执行官们都应该学学乔布斯，这就是他让地方政府对自己“俯首帖耳”的手段。虽然乔布斯并未承诺自己不愿意做的事（不会提供免费Wi-Fi，也不会在库比蒂诺开设苹果零售店），但毫无疑问，他的新工程一定会获得议会通过。新总部将于2012年破土动工，预计2015年可投入使用。 译者：项航 |
On Monday, Steve Jobs unveiled the iCloud. On Tuesday, he revealed his plans for Apple's (AAPL) new earthly headquarters: a four-story circle of glass big enough to house 13,000 employees. "It a little like a spaceship has landed," he told Cupertino's star-struck city council. His 20-minute presentation mixed carrots (150 landscaped acres where now there are concrete parking lots) and one big stick (taking the city's largest tax base to nearby Mountain View) and could serve as a lesson to CEOs around the world in how to bend a local government to your will. Jobs made no promises he didn't want to make (no free Wi-Fi, no Cupertino Apple Store), yet by the end it was clear that there was no way his project would not get approved. Groundbreaking would begin in 2012 for occupancy in 2015. |
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