红杉资本(Sequoia Capital)看来是主投资者，因为红杉资本的合伙人林君睿(前Zappos 首席财务官/首席运营官)被列为Humble Bundle唯一的外部董事。日前我与Humble Bundle的共同创始人约翰•格雷汉姆进行了非常简短的交谈。他对红杉资本投资一事未置可否，只是要求我将采访问题通过电子邮件发给他，但截至发稿时我并未收到回复。
第一款游戏包中有5个独立游戏，包括粘粘世界(World of Goo, 由2D Boy开发)和Luguru (由Wolfire Games开发，格雷汉姆和Humble Bundle的另一位共同创始人杰夫•罗森也服务于该公司)。第二款游戏包去年12月推出。最近一款游戏包是上周推出的，由芬兰游戏开发商Frozenbyte 的5款独立游戏组成。
Humble Bundle, an innovative distributor of online games, has raised over $4.7 million in venture capital funding, according to a regulatory filing.
Sequoia Capital would seem to be the lead investor, given that Sequoia partner Alfred Lin (former CFO/COO at Zappos) is listed as the company's only outside director. I spoke very briefly yesterday with Humble Bundle co-founder John Graham, who neither confirmed nor denied Sequoia's involvement. He simply asked me to send questions via email, but has not yet replied.
While we wait...
Humble Bundle chooses several games to package together, and then offers the "bundle" to users as a single download. Users get to name their own price, and even allocate percentages of their payment to the specific game developers or select charities. Bundles only last for a limited time, but come free of digital rights management (DRM) restrictions.
The first bundle included five games, including World of Goo (developed by 2D Boy) and Luguru (developed by Wolfire Games, where Graham and fellow co-founder Jeff Rosen both also work). A second package launched last December, while the most recent one came out last week featuring five offers from a Finnish game developer called Frozenbyte.
According to a counter on its website, Humble Bundle has generated over $730,000 in sales on 147,000 bundles ($4.96 per bundle). Linux users pay the most at $11.72 per bundle, Mac users are in the middle at $6.31 and Windows users bring up the rear at $3.95.
The big question, of course, is how Humble Bundle itself plans to make money. Buyers can "tip" the company when making purchases, but clearly that isn't the business model. Perhaps they'll take a cut from the developers (or perhaps do already), and expand into mobile and console games. Or maybe the bundles are just a way of proving out the upload/download technology.