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专栏 - 苹果2_0

iPad 2:上周六售空

Philip Elmer-DeWitt 2011年03月30日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
iPad 2全球上市时间恰好赶上苹果第二财季结束。

在伦敦,顾客排成长队,等着购买iPad 2。图片来源:onlygeek

    上周五,苹果公司(Apple)在全球25个国家同时推出iPad 2。到上周六下午,尽管销售数据仍在不断汇集进来,但看起来,该产品在多数国家已售空。

    据英国技术博客Pocket-lint报道,在分别位于伦敦摄政街和考文特花园的两家苹果旗舰店,iPad 2均已售空,并且本周一前不会再进新货。美国科技网站Electronista和The Province采访了加拿大的几家苹果零售店,结果与英国完全一样。在巴黎的苹果歌剧院零售店,据一位顾客介绍说,上周五下午5点至10点期间,该零售店就卖出了3,000多部iPad 2。而且,尽管周六上午该店仍在销售iPad,但到当日下午4点,摆放该产品的货架已空无一物。

    在多数第三方代理商,比如位于伦敦的Carphone Warehouse、Currys、PC World、以及Phones4U等英国本地零售商,位于加拿大的百思买(Best Buy)、未来商店(Future Shop,加拿大最大的消费电子产品零售商——译注)、以及伦敦药店(London Drugs,加拿大连锁零售企业——译注),iPad货源都非常有限,因此很快销售一空。

    看起来,好像在上周六午夜之前,苹果所有iPad 2库存几乎销售一空。而这一天,恰好也是该公司第二财季的截止日。

    时间安排得真是恰到好处!

    未来几周内,苹果会公布其2011年第二财季的报告,届时,我们将会准确地知晓,从去年12月26日到今年3月26日期间,苹果到底售出了多少台iPad。

    译者:大海

    Reports are still drifting in, but it seems likely that most of the 25 countries where Apple (AAPL) launched the iPad 2 on Friday had run out of product by Saturday afternoon.

    Pocket-lint reports that the two flagship Apple Stores in London -- Regent Street and Covent Garden -- are completely out of stock and won't be getting more before Monday. Checks by Electronista and The Province with several Canadian Apple Stores found the same. A shopper at Apple's Opera Store in Paris reported that the outlet sold more than 3,000 iPad 2s between 5 p.m. and 10 p.m. Friday, and although the store was still selling iPads Saturday morning, by 4 p.m. its shelves were bare.

    Most third-party resellers -- Carphone Warehouse, Currys, PC World, and Phones4U in London, for example, and Best Buy, Future Shop and London Drugs in Canada -- had limited supplies and ran out quickly.

    It look like Apple moved nearly its entire stockpile of iPad 2s by midnight Saturday, which happened to mark the last day of its second fiscal quarter.

    Pretty good timing.

    We'll learn exactly how many iPads Apple sold between Dec. 26 and March 26 when the company reports its Q2 2011 earnings a few weeks from now.

 

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