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专栏 - 苹果2_0

苹果起诉亚马逊

2011年03月24日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
虽然苹果于上周五以商标侵权为由起诉亚马逊,但本周二,亚马逊应用程序商店仍然正式开张。

 

图片来源:Amazon.com

    [更新:大约美国东部时间本周二早上7点后,亚马逊应用程序商店正式上线。看来苹果不得不重新走上法庭,进行新的举证来指控亚马逊。]

    现在是周二早晨,根据《纽约时报》(New York Times)的报道,亚马逊(Amazon)在今天正式涉足移动应用程序市场。他们首先献上的大礼是,为谷歌(Google)Android手机用户免费提供《愤怒的小鸟Rio》(Angry Birds Rio)下载。

    不过截止到美国东部时间早上6点,《纽约时报》提供的链接(amazon.com/appstore)仍然无法使用。如果苹果(Apple)对亚马逊的起诉成功的话,该链接也许将永远无法使用。

    [更新:上述链接现在可以使用了。]

    上周,苹果在加州联邦法院对亚马逊提起诉讼,要求法院禁止亚马逊使用“应用程序商店”(Appstore)一词。三年前,苹果为自己的“应用程序商店”注册了商标。苹果应用程序商店已发展成大型在线软件商店,拥有超过35万款为iPhone、iPad和iPod touch量身定做的应用程序,目前下载量已超过100亿次。

    苹果在诉状中表示:“亚马逊的移动软件下载服务可能会对移动软件的下载者造成混淆,后者可能分辨不清该服务是否是由苹果赞助,或是经过了苹果许可。”

    今年1月份,微软(Microsoft)曾就苹果的“应用程序商店”商标一事对后者提起诉讼,微软认为“应用程序商店”是个含义宽泛的普通词语。苹果在法庭上对此说法提出反驳,苹果表示,“Windows”一词比“应用程序商店”含义更宽泛,而微软一直在竭力保护其“Windows”商标,从法律角度而言,商标持有人这么做无可厚非。

    译者:项航

    [UPDATE: Sometime after 7:00 a.m. EST, the Amazon Appstore went live. Looks like Apple will have to go back to court and start specifying those unspecified damages it was seeking.]

    Okay. It's Tuesday morning, and according to the New York Times, Amazon is supposed to enter the mobile app business today with a splash -- giving away a free copy of Angry Birds Rio for Google (GOOG) Android phones.

    But as of 6:00 a.m. EST, the link the Times provided (amazon.com/appstore) wasn't working, and it may never work if Apple (AAPL) has anything to say about it.

    [UPDATE: It's working now.]

    Last week, Apple sued Amazon in a California federal court, asking a judge to block Amazon from using the term "Appstore." Three years ago, Apple applied for a trademark on its own "App Store," an online software emporium that now offers more than 350,000 applications for the iPhone, iPad and iPod touch and has delivered more than 10 billion downloads.

    "Consumers of mobile software downloads are likely to be confused as to whether Amazon's mobile software download service is sponsored or approved by Apple," Apple said in its complaint.

    In January, Microsoft (MSFT) challenged Apple's App Store trademark, arguing that the term "app store" is generic. Apple countered in court that "App Store" is no more generic than "Windows," a trademark Microsoft has fought vigorously to defend -- as, by law, any trademark holder must.

 

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