在iPad 2发布之前，调研机构ChangeWave对3091名会员进行了问卷调查，调查结果基本在大家的意料之内。

    • 在ChangeWave调查的早期采用型用户（early adopter）中，有意向购买平板电脑的人数比例有所上升，从去年11月份的25%升至27%。

    • 受访者对iPad的购买意向最高——82%的受访者倾向于苹果（Apple）平板电脑，偏好其它品牌的受访者比例为：摩托罗拉（Motorola）Xoom（4%）；RIM Playbook（3%）；三星（Samsung）银河平板电脑（3%）；其它（8%）。

    • 用户对iPad 1的满意度之高可谓空前。95%的用户非常或比较满意；2%的用户有些不满意；0%的用户非常不满意；2%的用户“不清楚/不适用”。（还有1%显然是由于四舍五入被略去了。）

    同样在上周四，IDC发布报告指出2010年第四季度，iPad的市场占有率为73%，比第三季度93%的占有率有所下滑。史蒂夫•乔布斯日前曾宣称iPad在平板电脑市场的占有率超过90%，现在看来，他似乎在说谎。不过，IDC的统计和三星一样，是以出货量而不是购买量作为统计依据。[请参看《财富》（Fortune）网站“史蒂夫•乔布斯引用数据有误”一文。]

    ChangeWave发布的用户满意度和购买计划调查结果如下图所示。

    There were few surprises in the survey of 3,091 ChangeWave members polled just before the iPad 2 announcement.

    • Interest in buying a tablet among ChangeWave's early adopter types was up, to 27% from 25% in November.

    • Interest in buying an iPad was high -- with 82% preferring Apple's (AAPL) tablet to Motorola's (MOT) Xoom (4%), Research in Motion's (RIMM) Playbook (3%), Samsung's Galaxy Tab (3%) or Other (8%).

    • Satisfaction among owners of the first-generation iPad was nearly off the charts, with 95% either very or somewhat satisfied, 2% somewhat unsatisfied, 0% very unsatisfied and 2% Don't Know/NA. (The remaining 1% were apparently lost in round-off error.)

    Also released Thursday was an IDC report that showed the iPad with a 73% market share in Q4 2010, down from 93% in Q3. That would seem to give the lie to Steve Jobs' claim last week that the iPad has a greater than 90% share of the tablet market, except that IDC, like Samsung, is counting units shipped rather than units purchased. (See About that Steve Jobs misquote.)

    Below the fold: ChangeWave's satisfaction and purchase plan charts.