订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 谷歌日志

谷歌菜谱搜索上线

Seth Weintraub 2011年02月28日

谷歌(Google)最初是从事网络搜索,现在它几乎渗入商界和政府的方方面面。Seth Weintraub为我们揭示谷歌将去向何方,正在与谁竞争,将与谁竞争,以及市场力量是如何推动这家公司偏离或坚持其“不做恶”(Don't Be Evil)的座右铭。在成为博客写手之前,他曾有15年的时间在多家公司担任全球IT主管。
谷歌搜索现在内置了菜谱搜索功能。

    虽然在互联网上搜索烹调菜谱不是件难事,但谷歌(Google)现在打算让烹调变得更加简单,它在搜索页面提供了选项以使搜索结果中仅显示菜谱。尽管在本文写作时该服务还无法使用,不过谷歌已制作了一个演示页面。

定向搜索

    当你在谷歌上搜索菜谱或食材时,会得到很多结果,然而并非所有结果都是菜谱。现在,你可以缩小搜索结果的范围,使其仅仅显示菜谱。

菜谱信息触手可得

    在搜索结果页面上,会显示菜谱的等级、食材和图片等信息,你可以借此找到合适的菜谱。

“定制”菜谱

    只需点击几下鼠标,你就可以进行自定义,从搜索结果中筛选出在食材、烹饪时间和卡路里含量等方面符合自己要求的菜谱。

    用户也可以通过食材、烹饪时间和卡路里含量过滤搜索结果。听起来菜谱搜索还真是个不错的工具,你可以看看自己冰箱里有什么食材,再把这些食材输入谷歌搜索中,然后谷歌就能给出你可选择的菜谱。

    对谷歌而言,这是一个很棒的食品和厨具用品销售的广告平台。网站开发者们甚至还能在自己的网页中加入谷歌提供的代码,使其内容格式化,从而在谷歌搜索结果中以更易阅读的方式呈现。

    此外,在这个领域,社交媒体显然也能大显身手。朋友和家人发布的菜谱,显然比网民随便发布的略胜一筹。

    在日本和美国,谷歌菜谱搜索应该很快就会上线。

    译者:项航

    It was never hard to find recipes on the Internet, but Google (GOOG) is making it just a bit easier by providing the option to narrow down search results to only include recipes. Although the service isn't available as of this writing, there is a landing page that explains its features.

Focus Your Search

    When you search for a recipe or ingredient on Google, you'll get lots of results, but not all of them will be for recipes. Now you can narrow your search results to show only recipes.

Recipe Info At Your Fingertips

    Get help finding the right recipe with ratings, ingredients, and pictures displayed on the results page.

Slice and Dice Your Results

    With just a few clicks, you can customize and filter search results to show recipes with your ideal ingredients, cook time and calorie count

    Users can filter their results by ingredients, cook time, or calories as well. This sounds like a great tool for looking at what you have in the refrigerator, popping the items into Google, and letting it spit out (sorry, bad term) your options.

    For Google, they now have a great advertising platform for food and kitchen goods sales. There is even some code that website developers can put in their pages that will format the results in Google search in a way that is easy to view.

    Also, this is a pretty clear area where social media could play a big role. Friends and family recipes clearly trump the random posting on the Internet.

    Google Recipe Search should be rolling out in Japan and the US at any second now.

我来点评

相关稿件

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏