女人味对于职场女性是把双面刃

    雷兹瓦尼从曾经和她共事过的最成功的女性高管身上，总结出了两条指导准则。首先，“她们‘能够将时尚融入环境’，这意味着她们通常会让自己的外表符合工作文化或行业形象——并稍微体现出自己的个性，”她解释道。其次，“即便美国的职场着装越来越随意，她们也会在此基础上选择稍微更正式的装扮，而不是更休闲。”

    雅虎公司（Yahoo）首席执行官玛丽莎•梅耶尔就是个很好的例子。雷兹瓦尼说：“梅耶尔以时髦别致的正装和连衣裙著名，她的打扮彰显出她的女性特质和时尚品味。这种时髦但又足够低调的着装风格，不会转移人们对她言谈的关注。事实上，在IT这个以着装随意著称的行业中，她的打扮要比大部分人正式得多。”

    高管培训机构Newberry Executive Solutions的总裁妮娜•纽贝里表示，女性需要想清楚，希望别人注意到自己的哪些方面。她解释道：“如果有人要描述你，你最想要他们说出哪三个词？抛开束缚，想清楚你要做什么样的人，并在谈吐和外表上实现它。”

    不过最终，那些最成功的女性不会在魅力问题上太受困扰。高管培训机构Mobius Executive Leadership的总裁、《赢在内心》（Winning from Within）的作者艾丽卡•阿里尔•福克斯表示，让你与众不同的是你的内在品质。

    福克斯说：“我们都知道，人们之所以脱颖而出，是因为他们能在黑暗的房间中点亮火花。人们记住的，是你释放的火花。”（财富中文网）

    译者：严匡正

    Rezvani draws two guiding principles from the most successful women executives she’s worked with. First, “they ‘fit in with flair,’ meaning they generally conform to the look of their work culture or industry and—to a lesser extent—demonstrate their own personal style,” she explains. Second, “they round up, not down, in terms of formality, even as the American workplace gets increasingly casual.”

    Yahoo CEO Marissa Mayer is a good example, Rezvani says: “Mayer is known for her feminine, modern-chic suits and dresses, a look that telegraphs that she embraces her femininity and appreciates fashion. Yet her ‘flair’ is quiet enough that her clothes don’t detract from her verbal message. She also looks considerably more formal than most in the legendarily casual industry of IT.”

    Neena Newberry, president of Newberry Executive Solutions, says women should think about what they want to be known for. “If someone were to describe you, what are the top three things you’d want them to say?” she explains. “Regardless of the rules, figure out who you want to be and bring it to life in language and appearance.”

    But ultimately, the most successful women don’t get too caught up in all the attractiveness hullabaloo. It is your inner qualities that set you apart, says Erica Ariel Fox, president of Mobius Executive Leadership and author of Winning from Within.

    “We all know people who stand out because of a sparkle they bring into a room,” Fox says. “That’s what people remember—your spark.”