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绿色出行:怎样做一名负责任的旅行者

绿色出行:怎样做一名负责任的旅行者

Chanelle Bessette 2014年02月27日
旅游咨询服务公司TripAdvisor责任旅游总监珍妮•拉西摩尔不仅在亲自践行绿色出行的理念,还在通过创意项目普及、推广绿色出行的做法,帮助人们在享受旅行之乐的同时更好地履行保护环境的职责。

    6. 你最近读过的一本书是什么?

    我会经常重读理查德•塞勒和卡斯•桑斯坦的《助推》(Nudge )。在TripAdvisor和公司外的一些新项目当中,这本书都给我带来了很多启发。

    7. 你最崇拜的绿色企业或人物是哪些?为什么?

    我非常崇拜Nest自动调温器的发明者。我相信,最成功的“绿色”产品应该能给消费者带来多重好处。支持Wi-Fi的Nest自动调温器,能够知道天气,可以感知主人是否已经离开房间,进而可以相应调节温度,不仅可以节省开支,还能减少能源足迹。Nest使用起来非常有趣,外观漂亮大方,而且绿色环保。

    8. 你从校园学到的最重要的东西是什么?

    我在本科时学的是中世纪史,我认为在短时间内调查和综合大量信息的能力具有重要的价值。此外,我还参加过多年的辩论队,让我在任何情况下都能变成一位自信的演讲者。

    9. 你的第一份工作是什么?

    我21岁找到了第一份工作。当时,我在瑞士日内瓦与来自世界各地的同事一起为宝洁公司开发新产品。通过深入了解消费者需求,与设计师合作创造产品、包装与品牌,另外还要创作广告等,这些经历让我完成了一次关于品牌化与商业的神奇速成课。事实证明,这次经历是一块出色的跳板,让我进入公司可持续发展领域,理解了商业、营销和组织运作方式。

    10. 如果可以拥有一项超能力,你会想要哪一种?

    瞬间移动!我们的团队经常使用视频和网络会议软件,但这些都不能与面对面的交流相比。而且,十多年来,我一直与家人相隔千里之遥,所以这种超能力可以让我更容易见到他们。它还可以彻底减少我的环境足迹。(财富中文网)

    译者:刘进龙/汪皓

    

    6. What was the last book you read?

    I come back to Nudge by Richard Thaler and Cass Sunstein on a regular basis. It has inspired me during several new initiatives both inside and outside of TripAdvisor.

    7. Which green business or person do you admire most? Why?

    I really admire the folks behind the Nest thermostat. I believe the most successful "green" products are those that have multiple benefits for consumers -- with Nest, your Wi-Fi-enabled thermostat knows the weather and can sense when you're out of the house, so it can adjust the temperature accordingly, saving you money and reducing your energy footprint. It's fun to use, beautiful to look at, and green.

    8. What was the most important thing you learned in school?

    I studied medieval history as an undergraduate, [and] I think the ability to research and synthesize large amounts of information in a short timeframe has been invaluable, together with my years on the debate team, which helped me become a confident public speaker in any situation.

    9. What was your first job?

    My first job at 21 was developing new products at Procter & Gamble, working in Geneva, Switzerland with people from all over the world. It was an amazing crash-course in branding and business, from deeply understanding consumer needs, working with designers on creating products, packaging and branding, and creating advertising. It proved an excellent springboard for me to move into corporate sustainability, understanding how business, marketing, and organizations work.

    10. If you could have one superpower, what would it be?

    Teleportation! My team and I use lots of video and web conferencing software, but there's still nothing quite like face-to-face meetings. Not to mention, I have lived thousands of miles from my family for over a decade, so this superpower would make it easier for me to see them. And it would totally reduce my environmental footprint.

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