商业演讲如何漂亮收尾

    道具。史蒂夫•乔布斯的演讲技巧备受赞誉，他总是能牢牢抓住听众的注意力，将“压轴戏”留到终场——这“压轴戏”往往就是一件道具。从牛仔裤兜里掏出一个iPod Nano，从文件袋里拿出一个MacBook Air，乔布斯总是能震住我们。当然，要取得这样的效果，用酷酷的消费电子产品，效果自然比4季度营销数据好，但发挥你的想象力。什么样的东西能抓在手里，让人眼前一亮？

    如果你尊重你的听众，演讲从头到尾都很有意思，你就更能让他们记住你说的内容和你希望让他们做的事情。从沙特到旧金山，这一点放之四海而皆准。

    译者：早稻米

    A prop. Steve Jobs was celebrated for keeping audiences on the edge of their seats by saving his "one last thing" for the grand finale -- and that last thing was usually a prop. Pulling an iPod Nano out of his jeans pocket, or a MacBook Air from a manila folder, Jobs always got the drop on us. Sure, that's easier to do with cool consumer electronics than with Q4 marketing numbers, but use your imagination. What's something you can hold in your hand that will surprise and delight?

    If you respect your audience by keeping things interesting from beginning to end, you'll have a better chance of getting them to remember what you said and what you want them to do. And that holds true from Saudi Arabia to San Francisco.