商务英语：今日热词——吸引眼球试验（营销用语）
在对新产品包装的吸引眼球试验中，我们把产品摆放在竞争对手产品的旁边，观察顾客的反应。
今日单词：
| 单词 | administrivia |
| 中文释义 |
工作中的琐碎事务（复数名词，当代俚语） |
| 英文释义 |
(plural noun, CONTEMPORARY SLANG) Small, tedious tasks related to administration that are frequently required in one's work (NOTE: humorous blend of "adiminstration' and 'trivia'). |
|
例句 |
EXAMPLE: The young sales representatives complained about all the forms, schedules, and weekly reports involved in their job, which they called 'administrivia' with humorous contempt. 这些年轻的销售代表抱怨工作中的表格、计划和每周报告，他们轻蔑地戏称为“杂务”。 |
今日短语：
| 短语 | stand out test |
| 中文释义 |
（包装的）吸引眼球试验（营销用语） |
| 英文释义 |
(MARKETING) A test of product packaging on a store shelf intended to determine how highly visible the test product is compared with others on the shelf (NOTE: "to stand out" means to be highly visible or to draw attention). |
| 例句 |
EXAMPLE: During the stand out test for our new product's packaging design, we watched the reactions of customers looking at our product as it was displayed next to those of our competitors. 在对新产品包装的吸引眼球试验中，我们把产品摆放在竞争对手产品的旁边，观察顾客的反应。 |
