商务英语：今日热词——彻底失败
《财富》（中文版）
2011-07-14
今日单词：
| 单词 | flanker |
| 中文释义 |
延伸产品（名词） |
| 英文释义 |
a secondary product which is an extension of a more famous existing product, usually supporting its existing branding and sales |
|
例句 |
EXAMPLE: The soft drink company's owners believed they could develop a flanker of its famous beverage, so they produced a low-calorie diet version that used similar advertising. 这家软饮料公司的老板认为，可以开发本公司著名品牌的延伸产品，所以他们生产出了一种低热量的减肥产品，并采用了类似的广告。 |
今日短语：
| 短语 | to go over like a lead balloon |
| 中文释义 |
彻底失败 |
| 英文释义 |
expression describing an idea or suggestion that fails totally (NOTE: mildly humorous because lead is such a heavy material ) |
| 例句 |
EXAMPLE: The manager explained his bold new idea at the staff meeting, but nobody liked it and he felt it went over like a lead balloon. 经理在员工会议上说出了自己大胆的新想法，但没有人赞赏，他感觉他的想法彻底泡汤了。 |
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