最近，观察人士并不像往常一样主要关注苹果的iPhone手机，而是转向了Apple Card之类的新副业，以及关税对公司的影响等。不过，可能命名iPhone 11的苹果新款iPhone发布时间消息在上周外泄，重新变成了人们关注的焦点。
苹果向测试者发布最新的iOS 13测试固件，可能就已经透露了iPhone 11的发布时间，在固件的iOS日历应用里，9月10日（星期二）标有“HoldForRelease”字样，与之前传闻的新手机发布日期吻合。
上周有报道称，iPhone 11的显示屏跟三星最近发布的Galaxy Note 10使用相同的材料。该显示材料叫M9，采用了能够让颜色明亮又准确的有机发光二极管技术。报道称，苹果iPhone 11的屏幕质量将类似于Galaxy Note 10。不过，由于面板可以实施调整改变亮度和颜色，因此两款手机的屏幕效果并不一定完全相同。
上周特朗普政府给苹果和其他智能手机制造商提供了“特赦”，原计划对中国制造并进口到美国的智能手机征收10%关税，现在推迟到12月15日。但是， Mac、AirPods、Apple Watch和Apple Watch腕带等产品仍然将从9月1日起被征收10%的关税。如果苹果决定将关税成本转嫁给消费者，相关产品的价格可能会上涨。
iPhone 11 Pro？
苹果尚未透露今年新款iPhone的名称，但法国一家新闻网站在上周获取的外泄文件显示，苹果将给手机起名iPhone 11。报道称，苹果今年将发布三款新手机：iPhone 11、iPhone 11 Pro和iPhone 11 Pro Max。显然iPhone 11对应的是去年的iPhone XR，Pro版对应iPhone XS，Pro Max则对应iPhone XS Max。
上周有几位分析师表示，高盛可能因为与苹果合作推出新的Apple Card信用卡而赔钱。据CNBC报道，野村证券的分析师比尔·卡凯奇表示，Apple Card能够产生的收入将低于行业平均水平，亏损则高于业内均值。他补充称，高盛Apple Card每吸引一位新用户的成本就高达350美元，要花四年才可以收回成本。
上周所有与iPhone 11相关消息都让我不禁想起过去。所以，我分析了苹果过去几年发布iPhone的时间表，也研究了iPhone 11的传言，最后得出的结论是，现在并不适合出手买台新iPhone。（财富中文网）
Recently, Apple watchers switched their attention to Apple’s new side businesses like Apple Card and the impact of tariffs on the company, instead of their usual focus: the iPhone. But Apple’s smartphone returned front and center last week because of leaks about when the next version, expected to be called the iPhone 11, may be unveiled.
The phone, it turns out, will debut in September, according to a leak by Apple itself. Additional reports also disclosed what is said to be the phone’s name, details about its screen, and more.
But this week’s Apple news wasn’t just limited to the iPhone. A Trump administration decision about tariffs on products produced in China means that it will cost Apple more to manufacture devices like Mac computers, starting on Sept. 1, and iPhones starting on Dec. 15.
And in another development, Apple sued a company last week called Corellium for allegedly infringing on its iOS technology.
It was a decidedly mobile-focused week for Apple. Read on for more:
Get ready for Sept. 10
In releasing its latest iOS 13 beta software to testers, Apple may have revealed when it will unveil the iPhone 11. An image with the words “HoldForRelease” in the software showed the date Tuesday, Sept. 10 on the iOS calendar app icon. The date coincides with a previously rumored date for the new phone’s premiere.
Last year, Apple similarly failed to hide an image with a date on its calendar app that ended up being the date of its iPhone XS debut.
Apple watchers now say that Apple will hold its press event for new iPhones on Sept. 10, offer pre-orders on its new devices on Sept. 13, and make the phones available on Sept. 20. Apple, of course, hasn’t disclosed its plans.
A Galaxy Note display?
Apple will use the same materials for its iPhone 11 display that Samsung tapped for its recently unveiled Galaxy Note 10, according to a report last week. The display material, called M9, is an organic light-emitting diode (OLED) technology that can produce bright and accurate color. The report suggests Apple’s iPhone 11 screen quality will be similar to the Galaxy Note 10’s. However, since panels can be tweaked in a way that impacts brightness and color, there’s no guarantee that their visual quality will be the same.
The Trump tariff impact
The Trump administration last week gave Apple and other smartphone makers a reprieve by pushing a planned 10% tariff on smartphones manufactured in China and imported to the U.S. to Dec. 15. However, a variety of other products, including Macs, AirPods, Apple Watch, and Apple Watch bands, are still subject to the 10% tariffs starting on Sept. 1. If Apple decides to pass on those tariff costs to consumers, prices on those products may increase.
An iPhone 11 Pro?
Apple hasn’t disclosed the name of this year’s new iPhones, but documentation leaked last week to a French news site this week that said Apple will use iPhone 11 branding in this year’s phones. The report said Apple will release three iPhones this year, according to the report: The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The iPhone 11 will ostensibly replace last year’s iPhone XR, and the Pro versions will replace the iPhone XS and iPhone XS Max.
Goldman Sachs’ Apple Card cost
Several analysts last week said that Goldman Sachs could lose money on its partnership with Apple on their new Apple Card credit card. Nomura analyst Bill Carcache said that Apple Card would generate lower revenues and face higher losses than the industry average, according to CNBC, which reported about the note. He added that Goldman Sachs will spend $350 per Apple Card user just to get them to get the credit card. It will take four years before Goldman will get that much back in revenue.
Apple files suit against iOS “replicas”
Apple filed a lawsuit last week against the company Corellium, alleging that its technology, which creates a virtual version of iOS for security experts to use for research, “is blatant infringement.” Apple said that Corellium “has simply copied everything,” including the iOS code, design, and icons to develop its technology. Apple asked the court for an injunction against Corellium, which has yet to publicly respond to the lawsuit.
All of this talk about the iPhone 11 had me thinking about the past last week. So, I analyzed Apple’s iPhone release schedule over the previous couple of years, researched iPhone 11 rumors, and concluded now is a really bad time to buy a new iPhone.