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商业 - 科技

谷歌要调整搜索结果,具体是什么情况?

Alyssa Newcom 2019年06月13日

此次微调被称为“网页多元化调整”,主要是为了让用户在日常使用谷歌搜索时可以看到更多来源的信息。

在谷歌网页上输入关键词,搜索最匹配结果里很可能出现同一网站的多个网页。如今谷歌正在逐步调整,并承诺搜索结果将更加多样。

届时用户“在最匹配结果里应该不会看到两个以上同一网站的网页。”谷歌于上周四表示。此次微调被称为“网页多元化调整”,主要是为了让用户在日常使用谷歌搜索时可以看到更多来源的信息。

如果多项搜索结果均来自于同一网站,可能会让用户感到困惑,因为很难辨别哪一页与搜索匹配程度最高。如果某一网站占据了搜索结果的第一页,更是难以分辨。

在本次调整后,谷歌将其他来源的信息位置放得更靠前,以方便搜索用户参考。而且如果用户搜索争议话题,也有更多机会掌握更平衡的信息。

有没有发现搜索后最匹配结果里很多网页来自于同一网站?我们已经收到相关反馈,也希望能实现多样结果。谷歌搜索将做新调整,在搜索结果中呈现更多网站……

——谷歌搜索联系人(@searchliaison) 2019年6月6日

不过,由于某些网站在特定话题上特别专业,也可能会获得特殊对待。

“如果系统判定某网站内容与某项搜索的相关度极高,也有可能呈现两条以上的结果。”谷歌表示。(财富中文网)

译者:冯丰

审校:夏林

Type any keyword into Google, and chances are the top search results will return links to several pages from the same website. Google is now taking steps to change that—and promising that search results will be more diverse.

Users should no longer “see more than two listings from the same site in our top results,” Google said on last Thursday. The tweak is being called a “site diversity change,” and is billed as an opportunity for people to see more sources at the top of a routine Google search.

Multiple search results from the same website can create confusion for users, since it’s often hard to distinguish which page is the best one to address the original query. It can be particularly unhelpful when an entire domain dominates the first page of search results.

With the new tweak, Google is giving other sources a chance to rise near the top, and get the attention of search users. It’s also an opportunity for people to better evaluate the information they’re receiving if they search a controversial topic.

Have you ever done a search and gotten many listings all from the same site in the top results? We've heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….

— Google SearchLiaison (@searchliaison) June 6, 2019

However, there will be exceptions for sites that have strong expertise on a particular topic.

“We may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search,” Google says.

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