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流媒体服务商哪家强?来看一下相关数据

Chris Morris 2019年04月25日

主要流媒体公司正在掀起一场新的浪潮,有线电视行业面临压力。

有线电视行业已经被包围了。

随着越来越多的人对有线或卫星电视的高额账单感到沮丧,而且被迫为自己从来不看的一大堆频道缴费,流媒体视频服务商开始看到了用户数量的增长。同时,主要流媒体公司正在掀起一场新的浪潮。

将于11月12日上线的Disney+希望能够快速捕获大量受众,它的定价比Netflix低,而且除了让人叹为观止的迪士尼电视电影库,Disney+还将推出大量独家节目。苹果公司也将在今年秋天推出自己的流媒体业务。

流媒体服务商提供产品的任务各不相同。其中一些,比如Dish Network旗下的Sling TV和美国电话电报公司的DirecTV Now等基本上是把有线电视节目重新打包出售。其他公司则发现原创内容是吸引用户的关键。一档话题性十足的节目就能让它们的服务变成必需品。

如此之多的流媒体公司都推出必看节目的问题在于放弃了有线电视的(以及将流媒体视频作为有线电视补充的)观众的开销往往会大幅上升。如果订阅下列所有流媒体服务,每个月的费用就会增加115美元,甚至更多。

这对大多数人来说都太多了。因此,为帮助大家进行挑选,我们列出了有原创内容的主要流媒体公司的服务内容和价格:

Disney+

独家内容:迪士尼用自己深厚的电影和电视节目储备为Disney+提供支持。如果想随心所欲地观看漫威超级英雄电影、皮克斯的作品或者迪士尼经典影片,Disney+就是唯一选择。(迪士尼正在收回提供给Netflix的电影,这将使其营业收入减少1.5亿美元左右。)

加在一起,Disney+可提供7500集正在播出和已经下线的电视节目,包含400部迪士尼(和福克斯)作品的电影库以及100部新近上映影片。此外还有25部原创电视剧和10部原创电影或特辑,包括基于《歌舞青春》、《怪物公司》和《The Mandolorian》,这部《星球大战6:绝地归来》上映五年后推出的星战电视剧让上周参加星球大战庆典的人们惊叹不已。

每月费用:6.99美元(或每年69.99美元)

播出平台数量:待定

免费试用期:待定

Apple TV+

独家内容:本月早些时候在发布会上介绍Apple TV+时,苹果拉了一些重磅明星站台,包括奥普拉·温弗瑞和史蒂文·斯皮尔伯格。其中多位明星还将为Apple TV+的节目贡献力量。

温弗瑞和哈里王子正在制作一部关于精神健康的节目。《太空堡垒卡拉狄加》制片人罗恩·摩尔正在制作一部名为《For All Mankind》的科幻电视剧。詹妮弗·安妮斯顿、瑞茜·威瑟斯彭和史蒂夫·卡洛尔则在电视剧《The Morning Show》中联袂演出。斯皮尔伯格将重启他的《惊异传奇》连续剧。新版《时光大盗》(Time Bandits,1981年影片)正在制作之中。打造了《芝麻街》的Sesame Workshop已经开始策划一个儿童节目——这些还只是冰山一角。

不同于许多竞争对手,Apple TV+不打算播出任何已有影视剧,而将全力打造原创节目。

每月费用:待定

播出平台数量:待定

免费试用期:待定

Netflix

独家内容:作为资格最老的流媒体服务商,Netflix已经凭借丰富的原创节目储备赢得了受众,比如《怪奇物语》、《王冠》、《黑镜》和《马男波杰克》。它还重启了几部用户爱不释手的电视剧,包括《发展受阻》、《欢乐满屋》和《粉雄救兵》。

除了电视剧,Netflix还建立了拿下大奖的电影工作室。2017年上映的纪录片《伊卡洛斯》为该工作室赢得了三座奥斯卡奖杯。今年推出的《蒙上你的眼》则成了一种文化现象。

每月费用:8.99-15.99美元

播出平台数量:1-4个

免费试用期:30天

Hulu

独家内容:Hulu在原创方面起步较晚,此前它一直依赖自己深厚的在线节目储备。但该公司已经通过《使女的故事》和《离家童盟》等大热剧集取得了一些进展。史蒂芬·金是Hulu最主要的合作伙伴之一,双方的合作项目包括电视剧《城堡岩》和根据他的小说《11/22/63》改编的剧集。Hulu还接手了一些Netflix砍掉的电视剧,让它们重获新生,比如《明迪烦事多》和《美眉校探》。该公司还表示它对重启Netflix上播放过但已经被毙的漫威电视剧持开放态度,包括《超胆侠》和《杰西卡·琼斯》。

每月费用:5.99美元(包括Live TV套餐为44.99美元)

播出平台数量:1个(Live TV套餐有2个)

免费试用期:30天

Amazon Prime Video

独家内容:Amazon Prime Video是为亚马逊Prime会员提供的服务之一,因此它的范畴远大于原创视频。另外,亚马逊为自己的节目投入了大量资金,挖来了离开BBC的《Top Gear》三人组。《了不起的麦瑟尔夫人》为亚马逊赢得了一座艾美奖,《高堡奇人》、《杰克·莱恩》和《透明人生》等电视剧也得到了评论人士的高度赞誉。

Amazon Prime Video的旗下制作公司Amazon Studios已经涉足电影领域,它最知名的成功作品是《大病》。

每月费用:8.99-12.99美元(或每年119美元)

播出平台数量:2个

免费试用期:30天

CBS All Access

独家内容:虽然CBS All Access基本上以CBS的节目为基础,但它也推出了几个独家原创节目,比如《星际迷航:发现号》、克里斯汀·芭伦斯基领衔主演的《傲骨之战》和乔丹·皮尔制作的《新阴阳魔界》。它还将以电视剧《星际迷航:下一代》中的著名人物皮卡德舰长为主人公推出新的《星际迷航》衍生剧。

每月费用:9.99美元

播出平台数量:2个

免费试用期:7天

ESPN+

独家内容:除了更深入地覆盖各大体育赛事,ESPN+还有独家原创内容和在摄影棚录制的节目,比如凯文·杜兰特担任执行制片人的《The Boardroom》,科比·布莱恩特的《Detail》、勒布朗·詹姆斯的《我不止是运动员》以及即将推出的《Dana White’s Contender Series》。用户还可以收看各种各样的赛事直播,包括棒球、足球、UFC以及温布尔登、美国和澳大利亚网球公开赛。

每月费用:4.99美元

播出平台数量:3个

免费试用期:7天

HBO Now

独家内容:如果已经通过有线或卫星电视公司订购了HBO的节目,在HBO Now上就看不到什么新东西了。但如果已经停了有线电视却还想追《权力的游戏》、《西部世界》或者HBO的其他节目,那就可以通过HBO Now收看所有的电视频道并按自身所需观看所有的原创内容和最近的电影。

每月费用:14.99美元

播出平台数量:3个

免费试用期:7天(财富中文网)

译者:Charlie

审校:夏林

Cable companies are under siege.

As more and more people get frustrated with high cable and satellite bills and being forced to pay for a slew of channels they never watch, streaming services are seeing their subscription numbers grow. And a new wave from major players is on the way.

Disney+ will debut Nov. 12 and is hoping to rapidly gain a significant audience, undercutting Netflix’s pricing, and offering a slew of exclusive shows alongside a formidable Disney library of catalog shows and films. And Apple has its own service set to launch this fall.

The mission of streaming services varies from offering to offering. Some, like Dish Network’s Sling TV or AT&T’s DirecTV now, are basically repackaged offerings of cable channels. Others, though, are finding original content is the key to luring customers. One water cooler show can make their service a must have.

The problem with so many services having must-watch shows is cord cutters (and people supplementing their cable subscription) often end up paying a lot more. If you were to subscribe to all of the streaming services below, you’d add $115 or more per month to your expenses.

That’s too much for most people. So, to help you pick and choose, here’s a breakdown of the offerings and prices of the major streaming services with original content:

Disney+

Exclusive offerings: Disney’s leaning into its deep catalog of films and TV shows to support Disney+. If you want to watch any film in the Marvel superhero universe, any Pixar release, or any Disney classic, this will be the only place to do so. (Disney is pulling its films from Netflix, which will cut its operating income by about $150 million.)

All totaled, the service will offer 7,500 episodes of current and off-air TV shows, 400 archived Disney (and Fox) movies, and 100 recent theatrical releases. But Disney’s also offering 25 original series and 10 original movies and specials, including series based on High School Musical and Monsters Inc., and The Mandolorian—a Star Wars series set five years after Return of the Jedi that wowed attendees of Star Wars Celebration last week.

Monthly cost: $6.99 per month (or $69.99 per year)

Simultaneous streams: TBD

Free trial period: TBD

Apple TV+

Exclusive offerings: Apple brought out some major celebrities when introducing Apple TV+ earlier this month, including Oprah Winfrey and Steven Spielberg. Many of those stars will be contributing to the service as well.

Winfrey and Prince Harry are making a show about mental health. Battlestar Galactica creator Ron Moore is making a science fiction drama called For All Mankind. Jennifer Aniston, Reese Witherspoon and Steve Carrell are collaborating on a scripted drama called The Morning Show. Spielberg will bring back his Amazing Stories series. A remake of the 1981 film Time Bandits is in the works. Meanwhile, Sesame Workshop, creators of Sesame Street, are planning a children’s show. And that’s just scratching the surface.

Apple TV+ will differ from many competitors, in that it does not plan to offer any catalog content, focusing exclusively on original shows.

Monthly cost: TBD

Simultaneous streams: TBD

Free trial period: TBD

Netflix

Exclusive offerings: The most established of the streaming services, Netflix has a deep catalog of original shows that have already captivated audiences, including Stranger Things, The Crown, Black Mirror, and BoJack Horseman. The company has also revived several TV series that were binge favorites of users, including Arrested Development, Full House, and Queer Eye.

Beyond series, it has also built an award winning film studio, winning three Oscars for 2018’s Roma and one for 2017’s Icarus. And this year’s Bird Box became a cultural phenomenon.

Monthly cost: $8.99-$15.99 per month

Simultaneous streams: 1-4

Free trial period: 30 days

Hulu

Exclusive offerings: Hulu got a late start to original content, relying instead on its deep catalog of network shows. But it has made up some ground with hits like The Handmaid’s Tale and Runaways. Stephen King is one of the biggest collaborators, due to both the series Castle Rock and the adaptation of his 11.22.63 novel. Hulu also took a page from the Netflix book and gave second life to some canceled series, including The Mindy Project and Veronica Mars, and has said it’s open to reviving the canceled Marvel shows that used to air on Netflix, including Daredevil and Jessica Jones.

Monthly cost: $5.99 per month ($44.99 per month to include Live TV)

Simultaneous streams: 1 (2 with the Live TV package)

Free trial period: 30 days

Amazon Prime Video

Exclusive offerings: Prime Video is one of the features included in an Amazon Prime membership, so the offerings extend far beyond original video programming. Amazon, though, has invested heavily in its own shows, wooing the crew from BBC’s Top Gear after they left that network. It won an Emmy award for The Marvelous Mrs. Maisel. And other shows, including The Man in the High Castle, Tom Clancy’s Jack Ryan, and Transparent, have received tremendous critical acclaim.

The service’s affiliated production company, Amazon Studios, has also ventured into the cinematic world, with the most notable success being The Big Sick.

Monthly cost: $8.99-$12.99 per month (or $119 per year)

Simultaneous streams: 2

Free trial period: 30 days

CBS All Access

Exclusive offerings: While CBS’s streaming platform is largely built around its network offerings, it offers a handful of exclusive original shows, including Star Trek Discovery, the Christine Baranski-led The Good Fight and Jordan Peele’s remake of The Twilight Zone. It will also be the home for the Star Trek follow-up Picard, which follows the commander made famous in Star Trek: The Next Generation.

Monthly cost: $9.99 per month

Simultaneous streams: 2

Free trial period: 7 days

ESPN+

Exclusive offerings: Beyond deeper coverage of major sporting events, ESPN’s streaming service offers exclusive original shows and in-studio programs, such as The Boardroom executive produced by Kevin Durant, Kobe Bryant’s Detail, LeBron James’ More Than An Athlete, and upcoming episodes of Dana White’s Contender Series. You’ll also be able to watch all manner of live sports ranging from baseball and soccer to UFC fights and tennis from Wimbledon, the U.S. Open, and the Australian Open.

Monthly cost: $4.99 per month

Simultaneous streams: 3

Free trial period: 7 days

HBO Now

Exclusive offerings: You won’t find anything here that you won’t get if you already subscribe to HBO with your cable or satellite provider, but if you’ve cut the cord and still want to keep up with Game of Thrones, Westworld, and any of the network’s other shows, this service give you access to both all of the live channels as well as a complete on-demand catalog of both original content and recent motion pictures.

Monthly cost: $14.99 per month

Simultaneous streams: 3

Free trial period: 7 days

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