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别忙着为特斯拉升级Model 3欢呼,这不过是为了涨价

Chris Morris 2019年04月18日

上周四特斯拉在官方博客中宣布,将升级标准款的售价从3.75万美元上调至3.95万美元。

凡事要看两面。从一个角度看,特斯拉公司要在旗下电动汽车Model 3标准款基础上增加功能,而从另一角度看,可以理解为特斯拉要涨价了。

上周四特斯拉在官方博客中宣布,将升级标准款的售价从3.75万美元上调至3.95万美元。3000美元的自动辅助驾驶系统Autopilot原本属于可选功能,将变成标配功能。

消费者购买最低价款Model 3的难度也提升了。不含Autopilot售价3.5万美元的Model 3不会在网上出售。有意购买的话要么打电话给特斯拉订购,要么得去特斯拉服务中心。

“由于升级标准款比标准款更受欢迎,我们决定简化制造过程,更好地优化成本、删繁就简,并提升效率。”特斯拉称,“因此,Model 3标准款将变成升级标准款的低配软件版,不在线上销售。”

为了削减成本,特斯拉还缩短了Model 3标准款充电一次的可行驶里程,也撤掉了一些功能。

除了调价,特斯拉还宣布推出Model 3的租赁项目,客户可以挑选任一款Model 3并选择一年租用的行驶里程。

但客户不能购买租用的Model 3。曾经用于租赁的车辆将加入特斯拉将要推出的共享用车网络。(财富中文网)

译者:Pessy

审校:夏林

If you look at it one way, Tesla is making a popular add-on feature standard on its Model 3 vehicles. If you look at it another, the company is raising prices.

Tesla, in a blog post last Thursday, announced it was raising the price of the Model 3 Standard Plus from $37,500 to $39,500. Autopilot, which was as optional feature previously (costing $3,000), is now standard on the vehicles.

Tesla is also making it harder for consumers to buy its lowest price version of the Model 3. The $35,000 car (which doesn’t include autopilot) will no longer be sold online. Potential customers will either have to call the company or visit a Tesla service center to order one.

“Given the popularity of the Standard Plus relative to the Standard, we have made the decision to simplify our production operations to better optimize cost, minimize complexity and streamline operations,” the company said. “As a result, Model 3 Standard will now be a software-limited version of the Standard Plus, and we are taking it off the online ordering menu.”

To cut costs, Tesla is also cutting the range the Standard Model 3 can drive on a single charge and disabling some features.

Beyond the price changes, Tesla announced it is kicking off a leasing program for the Model 3, letting customers pick any variant of the vehicle and customize an annual mileage option.

Customers won’t have the option to buy the cars they lease, though. Those will eventually be converted to Tesla’s upcoming ride-hailing network.

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