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推特第三季度损失用户900万,股价不降反升

推特第三季度损失用户900万,股价不降反升

Don Reisinger 2018-10-30
许多用户表示,在推特今年夏天的一次清理之后,关注他们的账号数量出现了明显减少。

推特(Twitter)在今年第三季度损失了900万用户,这是公司成立以来用户损失最为惨痛的一个季度。

这个社交网站在上周四发布的收入报告中透露了这一情况,并承认公司原本预计在该季度损失大约500万用户。如今他们还拥有3.26亿活跃用户。

推特很快表示,用户减少的原因之一是他们封停了那些发布垃圾信息或使用自动机器人针对正常用户的账号。许多用户表示,在推特今年夏天的一次清理之后,关注他们的账号数量出现了明显减少。

尽管损失了用户,但实际上推特在这个季度表现强劲。公司的营收增长29%,达到7.581亿美元。他们的利润也提高到7.892亿美元,这在很大程度上得益于6.83亿美元的税收抵免。不过即使没有税收抵免,公司1.062亿美元的利润也比去年同期2,100万美元的亏损要好出太多。

推特预计,随着公司进一步封停账户,其用户基数还会继续减少。不过幸运的是,股东似乎对此似乎并不在意:推特的股价在上周四的早盘上涨15.25%,达到31.74美元。(财富中文网)

译者:严匡正

Twitter lost nine million users during the third quarter, representing its worst quarterly decline ever.

The social network revealed the drop in its earnings report on last Thursday and acknowledged that it had anticipated losing around five million users during the period. Twitter now has 326 million active users.

Twitter was quick to say that its user drop was due in part to the company clamping down on accounts that disseminate spam or use automated bots to try to target legitimate users. Many Twitter users reported over the summer that their follower counts had dropped considerably during one of Twitter’s purges.

Despite the user loss, Twitter actually had a strong quarter, as revenue jumped 29% to $758.1 million. The company was also able to swing to a $789.2 million profit, thanks in large part to a $683 million tax credit. Still, even without the tax credit, its profit of $106.2 million was substantially better than the $21.1 million loss Twitter had during the third quarter of 2017.

Looking ahead, Twitter expects its user base to continue to shrink as it purges more accounts. And luckily for the company, shareholders don’t seem to mind that it’s shedding users: Twitter’s shares are up 15.25% in early trading on last Thursday to $31.74.

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