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商业 - 科技

苹果可能大幅删减iPhone X产量

路透社 2018年02月04日

削减生产目标是因为该款手机在欧洲、美国和中国假日购物季的销量低于预期。

根据《日经新闻》(Nikkei)上周一报道,苹果(Apple Inc)已经通知供应商,将把首季iPhone X的生产目标降低一半至2,000万部,报道并未援引消息源。

报道指出,削减生产目标是因为该款手机在欧洲、美国和中国假日购物季的销量低于预期。

报道补充称,苹果预计会把低价款机型如iPhone 8、iPhone 8 Plus以及iPhone 7的总产量维持在3,000万部。

苹果日本应《日经新闻》的要求做出了回应,表示将会向总部确认细节。

由于不在正常营业时间,路透社(Reuters)并未立刻获得苹果美国总部对于此事的评论。(财富中文网)

译者:严匡正 

Apple Inc has notified suppliers that it will halve its iPhone X production target for the first quarter to around 20 million units, Nikkei reported on Monday without citing a source.

The cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the United States and China, Nikkei reported.

The report added that Apple is expected to maintain a total production target of 30 million units for lower priced models such as the iPhone 8, iPhone 8 Plus and iPhone 7.

Apple Japan replied to Nikkei’s request for comment by stating that it would confirm the details with headquarters.

Reuters could not immediately reach Apple’s U.S. headquarters for comment outside regular business hours.

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