这三款热门应用，你也许从未听说过

科技或相关领域的大多数从业者都知道Slack，不管大公司还是小公司里，人们都在用这款热门聊天应用。听没听说过Zoom呢？或者Umbrella，还有Teladoc？

云身份管理公司Okta追踪数千名企业客户使用的情况，最新调查显示，这三款产品在企业用户中迅速蹿红。

Okta首席执行官托德·麦金侬告诉《财富》杂志：“真正有意思的是突然冒出的新应用。现在用Slack已经很平常了，两年前刚出现时也是让人眼前一亮，2015年用户数据曾出现陡然上升。反观现在也是一批公司涌现，比如Zoom和其他几家，不久之前还没人听说过。”

不过老实说，Zoom刚刚向红杉等投资者募集了1亿美元，所以最近有些名气。Okta的调查显示，这家公司确实发展迅速。Okta的总部设在旧金山，用户可以通过其云工具用同样的用户名和密码登陆许多应用，因此Okta清楚客户都在使用哪些软件。

思科的Umbrella是本次调查中增长第二快的企业应用，其功能是保障一系列设备的安全，开发者是思科两年前收购的OpenDNS。

Teladoc是一家远程医疗公司，医生可以用来实现虚拟问诊，这是Okta调查中成长最快的个人应用。所谓个人应用是指工作中偶尔可能会使用的，比如查看信用卡账单，或者预约餐厅酒店之类，但基本上公司不鼓励（也不会报销）。

本次调查中脱颖而出的其他个人app应用来自州立农业保险公司、美国运通以及从事在线邀请和活动服务的Eventbrite。Okta之所以能追踪个人应用使用情况，主要因为用户用Okta的服务管理企业和非企业app中的用户名。

总的来说，人们用的最多的应用是微软的Office 365，随后是Salesforce.com、Box、Amazon Web Service、G Suite、现已并入SAP的Concer以及Atlassian的JIRA。

微软Office 365和谷歌G Suite在文字处理、电子邮件和电子表格领域是竞争对手；销售和营销人员用Salesforce开展工作；Box是云存储和文件同步软件；AWS向开发者提供一系列服务；JIRA则用于软件开发项目跟踪。

列表内容多样，说明Okta确实能深入到企业各职能团队使用情况。

对长期观察科技行业的人来说，让人感兴趣的是一些小型创新应用在微软、谷歌和SAP等软件巨无霸面前能否稳住阵脚。小公司今后能否茁壮成长还说不准，因为大公司一旦发现初创企业在某个领域取得了进展，往往就会加入竞争。看看去年11月微软为了对付Slack而推出Microsoft Teams就知道了。

虽然另一家企业应用调查公司Spiceworks预计，微软Microsoft Teams明年底使用量将超过Slack和谷歌Hangouts，但判断该领域的竞争形势为时尚早。

不过，Box首席执行官亚伦·李维对《财富》杂志表示，在当前的云计算时代，公司可以方便地组合对接许多提供商的产品，这对小公司有利，只要能保持创新就可以。

这是Okta三年来的第三次调查。虽然未说明样本数量，但两年前它收集了2500名客户在4000款应用上的数据，涵盖了数百万次用户登录情况。从那时起数字一直在上升，但Okta并未公布具体数据。（财富中文网）

译者：Charlie

审校：夏林

Most people who work in or around the tech sector know about Slack, the hot chat app used by businesses of all sizes. But what about Zoom? Or Umbrella? or Teladoc?

Use of all three of those products is on a tear among business users, according to a new survey by cloud identity management company Okta, which tracks app usage among its thousands of business customers.

"What's really interesting is what companies pop up," Okta chief executive Todd McKinnon told Fortune. "Slack is not surprising now, but two years ago it was, and it skyrocketed in our data in 2015. Fast forward to now and here's a set of companies, Zoom and a couple others that none of us had heard of not long ago."

To be fair, Zoom just raised $100 million from Sequoia and other backers, and so has gotten some buzz of late. But it is definitely on its way up, according to the survey. San Francisco-based Okta provides cloud-based tools that enable users to sign into many applications with one log-on and password and as such it gets a good view into what software its customers are using.

Cisco (csco) Umbrella, was the second fastest growing business app overall in the survey. It provides security for a wide range of devices and comes out of Cisco's acquisition of OpenDNS two years ago.

Teladoc, a "telemedicine" company that enables virtual visits with doctors, was the fastest growing personal app in Okta's universe. A personal app is one that you might use at work—to check you credit card statement, or book a reservation—but is technically not blessed (or paid for) by the corporate overlords.

Other apps in that category that showed up in the survey come from State Farm Insurance, American Express (axp), and Eventbrite, the online invitation and event service.. The reason Okta can track the use of these personal apps is that customers use Okta's service to manage their identities across all business and non-business applications/

The most used app overall was Microsoft Office 365, followed by Salesforce.com; Box (box); Amazon (amzn)Web Services; G Suite; Concur, now part of SAP, and Atlassian (team) JIRA.

Microsoft Office 365 and Google G Suite compete in the word processing, email, spreadsheet productivity categories. Salesforce is used by sales and marketing people to do their jobs. Box is cloud-based storage and file synchronization software; AWS is a slew of developer focused services; and JIRA tracks software development projects.

That's a diverse list which indicates that Okta reaches across a full spectrum of work groups within an organization.

What's interesting to a long-time tech watcher is whether smaller, innovative apps like some of those those mentioned can continue to hold their own against software behemoths like Microsoft (msft) , Google(googl) and SAP(sap) over time. It's unclear whether a small company can prosper going forward given that once the big guys see a startup making progress in a given arena, they tend to jump into that arena themselves. Witness the November launch of Microsoft Teams to take on Slack.

It's too early to tell how that particular race is going although Spiceworks, another company that polls businesses about their tech habits, predicts Microsoft's Microsoft Teams will surpass both Slack and Google Hangouts in usage by the end of next year.

But Box chief executive Aaron Levie told Fortune that the modern era of cloud computing, which enables businesses to mix-and-match offerings from many vendors relatively easily, bodes well for the smaller companies as long as they keep innovating.

This is Okta's third survey in three years. While it did not specify sample size, two years ago it gathered data from 2,500 customers across 4,000 apps—factoring in millions of user logins. Those numbers have grown since then, but Okta would not specify them.