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商业 - 科技

如何用iPhone拍“靓照”?苹果亲自出马指导

Don Reisinger 2017年05月18日

苹果新近发布的视频并没有对比iPhone与其他手机品牌的摄像头,只是建议怎样更好地发挥镜头潜力拍好照片。

 

 

苹果热切希望iPhone用户拍出更好的照片。

上周四,科技业巨头苹果公布了一系列视频,指导iPhone7和iPhone 7 Plus的用户用内置摄像头拍出更好的效果。视频发布在YouTube网站,每段都很小,时长均不足一分钟。内容是如何拍摄全景照片,动态照片,以及如何不用闪光灯拍照。

苹果一直在推广iPhone的摄像功能。苹果最近推出的广告里都是用iPhone拍摄的靓照。现在智能手机上都配备了高级摄像头,操作也十分简便抬手即拍。照片分享网站Flickr追踪用户数据显示,iPhone人气超过其它智能手机和传统的相机,是当下最受欢迎的拍照智能手机。

不过从Flickr的数据来看,在手机拍照方面,苹果分别于2015年和2016年发布的iPhone 6和iPhone 6s最受用户欢迎。虽然iPhone 7的用户群不断壮大,但人气仍远远不及前两款手机。

尽管市场地位仍然领先,苹果面临的智能手机竞争非常激烈,很多竞品不但配置了高端的摄像头,功能上也超越了iPhone。比如三星的新款智能手机盖世S8和S8+就配备高品质的摄像头,收获用户和测评机构一致好评。去年谷歌发布的智能手机Pixel也搭载了号称全球一流的智能手机摄像头。

苹果新近发布的视频并没有对比iPhone与其他手机品牌的摄像头,只是建议怎样更好地发挥镜头潜力拍好照片。视频中还提供了一些手机拍照的基本指导,无论是否用手机拍照,对摄影新手都可能有帮助。

除了在YouTube上科普,苹果还在官方网站上新辟了一个页面,指导用户如何用iPhone 7拍照。(财富中文网)

译者:Pessy

审校:夏林

Apple really wants its iPhone owners to take better pictures.

The tech giant on Thursday published a series of videos aimed at teaching its iPhone 7 and iPhone 7 Plus owners how to take better photographs with the handset's built-in cameras. The bite-sized videos, which were published to YouTube, are less than a minute long. They examine shooting panoramic photos, action shots, and snapping photos without flash.

Apple (aapl, +1.40%) has long used its iPhone camera to promote its devices. Many of the company's recent commercials, in fact, have featured footage that was shot on an iPhone. Meanwhile, point-and-shoot and high-end cameras have taken a backseat to smartphones. According to photo-sharing site Flickr, which tracks its users' most commonly employed cameras, Apple's iPhones rank atop other smartphones, as well as traditional cameras, making them the most popular options for snapping photos.

However, Flickr's data suggests the iPhone 6 and iPhone 6s, which were released in 2015 and 2016, respectively, are the most popular cameras among its users. Apple's iPhone 7 is gaining ground, but still far behind.

Despite its lead in usage, Apple is facing stiff competition in the smartphone market with devices that have high-end cameras and features Apple's own handset doesn't offer. Samsung's (ssnlf, 0.00%) new Galaxy S8 and Galaxy S8+ smartphones, for instance, earned rave reviews from owners and testers for their high-quality cameras. Last year's Google (googl, -0.08%) Pixel handset also came with a high-end camera that Google said, was the world's best smartphone camera.

Apple's latest videos don't try to compare the iPhone's cameras to others. They do, however, make suggestions on how to get the most from the lenses. They also provide some basic instruction on how to snap photos, which might prove useful to novice photographers, regardless of the cameras they're using.

In addition to its YouTube page, Apple has added a new instructional page to its website, where users can learn how to shoot photos on the iPhone 7.

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