立即打开
是什么在驱动发展中市场增长?——移动设备

是什么在驱动发展中市场增长?——移动设备

Barb Darrow 2015年06月24日
发展中市场正在越过固定网络,直接尝试移动互联网。对于电子商务和媒体行业,这意味着巨大的机会。
  

  2014年5月,越南河内,一名男士在使用手机。

    尽管凭借更加强大的芯片和存储能力,智能手机与平板设备已变得日益智能化,但消费者仍渴望获得远程云资源。我们需要直面一个事实:Facebook、谷歌和亚马逊等公司关注移动开发者,可不是为了好玩;这些公司希望用户通过小型设备轻松地访问他们的服务。

    人们想在线购物,想在线欣赏视频和音频。要满足这些需求,他们需要大量的云计算基础设施。

    如果你对此还抱持怀疑态度,那就看看越南。与其他发展中国家一样,越南也越过了固网电信时代,以期开发增长迅速的移动互联网市场。越南政府预计,随着使用智能手机购物的用户越来越多,该国电子商务行业今年有望获得40亿美元收入,而在2012年,这一数字仅为7亿美元。

    本地服务提供商大规模部署基础设施,带来了移动互联网使用率的爆炸式增长。《华尔街日报》解释称:

    “越南的电信公司,如按用户数量排在越南首位的Viettel Mobile,以及隶属于越南移动通信服务公司的Mobiphone等,均推出了覆盖国内大部分地区的第三代信号。一项越南政府的调查显示,越南的数据价格为全世界最低,每十亿字节仅3美元。”

    经验法则:只要你向人们提供互联网服务,且价格合理,人们就会使用它。而看到上文预测的市场用户数量,恐怕任何公司都会考虑进入这个繁荣的市场。

    当然,热衷于云服务的不仅有消费者市场。各大公司对于通过智能手机或平板设备,向员工和客户提供基于云的商业服务,同样非常感兴趣。而这应该也是T-Mobile母公司德国电信扩大与华为合作的原因之一。两家公司希望通过合作,为全世界的企业客户提供更多云服务。

    Light Reading网站称,这家德国电信业巨头希望通过合作,与谷歌与亚马逊争夺客户,在未来三年内,使公司商业云服务的年收入翻一番,达到22.4亿美元。(财富中文网)

    译者:刘进龙/汪皓

    审校:任文科

    As smartphones and tablets get smarter on their own with more powerful chips and more storage, consumers still crave remote cloud resources. Face it—companies like Facebook , Google , and Amazon aren’t focusing on mobile developers just for the fun of it; they want their services to be easily accessible from small devices.

    People want to shop online. They want to stream video and audio. And to do that, they require lots of cloud computing infrastructure.

    Skeptical? Consider how Vietnam, like other developing countries before it, has bypassed the landline era to take advantage of the world’s growing mobile Internet market. The country’s government expects the domestic e-commerce industry—powered by smartphone-wielding shoppers—to drum up $4 billion in revenue this year, up from $700 million in 2012.

    This explosion in usage was made possible by an infrastructure rollout from local service providers. TheWall Street Journal explains:

    “Telecommunications companies such as Viettel Mobile, Vietnam’s largest operator by subscribers, and Mobiphone, owned by Vietnam Mobile Telecom Services Co., have rolled out third-generation signals to cover much of the country. Data prices are among the lowest in the world, according to a Vietnamese government study, at just over $3 a gigabyte.

    Rule of thumb: If you make the Internet services available (and affordable), people will use them. And the projected market numbers included above should make any business ponder entry into this booming market.

    But it’s not just the consumer market that’s keen on cloud services. Companies are also intensely interested in serving cloud-based business services to employees and customers on smartphones or tablets. This could be one reason why T-Mobile parent Deutsche Telekom has expanded its partnership with Huawei in hopes of delivering more cloud-based services to business accounts around the world.

    The German telecommunications giant hopes to double its annual revenue from business cloud services to about $2.24 billion in the next three years, in part, by luring customers from Google and Amazon, according to Light Reading.

  • 热读文章
  • 热门视频
活动
扫码打开财富Plus App