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与苹果手表第一次亲密接触

与苹果手表第一次亲密接触

Jason Cipriani 2015年03月16日
苹果公司能否将初露头角的苹果手表发展成为另一棵堪比iPhone的摇钱树?《财富》作者在周一的苹果新品发布会现场,对这款智能手表进行了一番测试。我们发现,苹果手表其实高度依赖它所谓的“数字表冠”按钮,用来它放大APP的图标时,你突然会感觉到非常有“苹果范儿”。

    苹果手表的另一项新功能叫做“Force Touch”,需要你的手指施加一点力度按压在屏幕上,效果相当于在电脑上点击鼠标右键,这个功能则需要用户花一点时间来适应。我也经常搞不清楚什么时候该使用这个功能,以及这个功能究竟能做什么。我用力按了一下表盘,结果激活了定制菜单——虽然很巧妙,但是这款设备上没有任何一处暗示你,手指用力一按还能激活它的隐藏功能(除了苹果提供的使用指南)。

    另外一个令我挠头的理念,则是把“数字表冠”旋钮当成后退键使用,我的手指还是想通过更传统的方式实现“后退”功能。此外,就在表冠旁边,还有一个与外壳近乎齐平的按钮,但它除了可以充当Home键之外,只有很少几项其它功能。(比如单击或双击可以触发苹果支付功能,或显示消息应用的常用联系人。顺便说一句,后者在台上看起来很花哨,但实际上我发现对于快速沟通很实用。)

    苹果公司的代表告诉我,苹果手表自带8G内存。我忙里偷闲地看了一眼设备的设置,发现除去操作系统占用的空间以外,你只剩下了5.9G的内存空间可以用来储存音乐、照片和应用。虽然听起来不多,但话说回来,作为一款手表,你打算往里面存多少音乐呢?这么大的空间能够储存的音乐足够你健身的时候听了,不过有些长跑爱好者估计还是觉得稍嫌不足。

    对果粉来说,另一个好消息是:任何一个版本的苹果手表都可以搭配任意一款你心仪的表链。(只要表链/表带符合你所购买版本的尺寸——42mm的表链不适合38mm的手表,反之亦然。)在发布会前,有传言称高档表链只会出现在高档版本中——听起来似乎给果粉也划分了阶级,好在这种说法并不是真的。

    如果你问我,对苹果这款新品的感觉如何?应该说,这次我与苹果手表的接触时间虽短,但我依然觉得很兴奋并充满期待。作为库克时代发布的第一款真正意义上的新品,苹果显然考虑到了这款产品的方方面面。比如它自始至终都贯穿着一些非常体贴的小功能。(比如如果你戴着手表超出了iPhone的蓝牙距离,只要手表和iPhone还处在同一个Wi-Fi网络中,它仍然可以收到提醒信息。)

    Pebble以及谷歌的Android Wear显然为今天的智能手表行业奠定了基石,而苹果手表的上市则意味着智能手表产业向成熟迈进了一大步。与此同时,苹果公司也准备将这个初露头角的产品类别发展成为另一棵堪比iPhone的摇钱树。竞争对手深深感受到了苹果为智能手表领域设定的高门槛。现在,他们最需要搞清的是如何与苹果进行竞争。(财富中文网)

    本文作者Jason Cipriani是《财富》的个人科技专栏作家,也是《财富》的每周专栏“Logged In”的作者。

    译者:朴成奎

    审校:任文科

    Force Touch, Apple’s new method of pressing harder on the screen to activate what equates to a right-click of sorts, will take some getting used to. Figuring out when to use it, and for what, wasn’t always clear to me. When I pressed hard on the watch face, I activated the customization menu—neat, but there’s nothing to on the device to indicate (other than tutorials provided by Apple) that there is extra functionality hidden under your fingertip.

    I also struggled with the idea that pushing in on the Digital Crown acts as a back button. There’s a near-flush button positioned just adjacent to the Digital Crown, but it offers little in the form of functionality, as far as I could tell, outside of the home screen or watch face on the Watch. (A single- or double-press triggers Apple Pay or displays your favorite contacts for Apple’s cute Watch messaging app. Which, by the way, looks like a gimmick on stage but in practice comes across as a practical means of quickly communicating.) My fingertip seemed to want “back” to come in a more conventional form.

    The Watch comes with 8 gigabytes of storage, Apple representatives told me. I took a sneak peak in the Settings section of the Watch and discovered that, after accounting for space requirements of the operating system, you’re left with 5.9 gigabytes of space. This leftover space is where you can store your music, photos, and Watch apps. It’s not a lot, but then again, how much music do you really need to have on your wrist? It’s more than enough for a playlist or two to power you through a workout, though persnickety long-distance runners may object.

    A bit of good news for those who follow Apple rumors: Any Watch band can be used with any Watch. (So long as it’s built for the size of watch you own: A 42mm band won’t fit on a 38mm Watch, and vice-versa.) Before the event, rumors swirled that select bands would only be available for select models—a sort of economic segregation. That’s not actually the case.

    So how do I feel about Apple’s next great gadget? My somewhat brief time with the Watch left me feeling excited and hopeful. It’s clear that Apple thought through every aspect of the first new product released under Tim Cook; there are small, thoughtful features throughout (such as the ability to receive alerts on your Watch when outside of Bluetooth range when both your iPhone and Watch are on the same Wi-Fi network) that demonstrate this.

    Pebble and, to a lesser extent, Google’s Android Wear clearly laid the groundwork for the smart watch industry as we know it today. Apple’s offering is a big step toward its maturation, and the company is positioned to propel a budding category into another iPhone-like gold rush. Competitors know how high the bar has been set. Now, they just need to figure out how to compete.

    Jason Cipriani is Fortune’s personal technology columnist and the author of its weekly “Logged In” column.

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