Kabam公司首席执行官周凯文：如何打造一款热门游戏

    开发一款人们愿意掏钱来玩的游戏有什么诀窍？

    你的游戏必须要有我们所谓的“追求感”。你安装一款游戏，能够玩上几分钟。但是游戏里必须有能够勾住你的东西。然后你就产生了想要追求的感觉：你非常想完成你在游戏里要做的事情。可能你想当一个不好对付的超级英雄，因为你就喜欢这样的超级英雄——我们正在做的漫威项目就是这样的。我们想做出一些让你惊叹的东西，然后让你愿意花几个月的时间来追求那个东西。我们想要它在头几分钟里就非常振奋人心。我们不想做那种人们上手两个小时就不想再玩的游戏。为了使我们的生意成功，我们必须与玩家建立长期关系。

    你下一个需要征服哪个大市场？

    为了成为一家真正全球化的公司，尤其是考虑到我们目前拥有的资产和人才，我们把眼光投向了亚洲。我的家人是在亚洲长大的，在亚洲你必须要懂文化层面，你必须搞清楚如何在那里做生意，必须要懂如何在那里建立和管理一个工作室。那些事情我们都已经做好了。我们已经与阿里巴巴建立了很好的合作关系，另外我们也和其他伙伴建立了合作关系，下一步很快就会对外宣布。所以你会发现，我们把很大一部分精力放在了这个地区。

    下一步你打算推出什么类型的游戏？

    我们对即时战略游戏投入了很多关注，我们也做过一款赛车游戏和几款动作游戏。以后我们会扩展到核心业务以外的其它游戏类别。这就好像我们拍了一辈子喜剧片，现在开始拍动作片了一样。其中的重头戏之一是一款战斗游戏。我们的漫威项目就是一款战斗游戏，由你的超级英雄对战其他超级英雄，有点像《街头霸王2》(Street Fighter 2)的风格。我们对此非常兴奋。（财富中文网）

    译者：朴成奎

    What makes a great game that people will want to pay for?

    You have to create a game with what we call chase. You want to pick up the game and be able play it within a few minutes. There needs to be something about the game that hooks you. From there, you need the chase: you feel like you really want to do whatever it is you’re doing in the game. Maybe you want be the most badass superhero, a certain type of superhero that you love. That is what we are doing for Marvel. We want to create something that makes you say “wow” and leaves you willing to play the game for several months to get that thing in the game. We want it to be exciting from the very first few minutes. We aren’t expecting people to pick up a game and play it for two hours and never play it again. To make our business work, we have to build a long-term relationship with the player.

    Where is the next big market you need to conquer?

    To become a truly global gaming company, especially with the assets we have and talent that we have, we look at Asia. My family grew up in Asia and it’s an area where you have to understand the cultural aspects. You have to understand how to do business there. You have to understand how to build and manage a studio there. Those are all things we have done. We’ve put together some great partnerships with Alibaba, plus a few others that we should be announcing soon. So you will see us putting a huge amount of focus on that region of the world.

    What types of games do you plan to roll out in the future?

    We have been really focused on strategic games. We’ve done a racing game. We’ve done a couple of sort of light action games. Now you will see us expand to a few other categories of games beyond our core. It’s almost like we have been making comedies our whole life and we are now going to make action movies, or something like that. We feel very confident about moving into a few other types of games. One of the big ones will be a fighting game. Our Marvel game will be a fighting game: your superhero against another superhero, kind of Street Fighter 2 style. We are really excited.