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商业 - 房地产

改变北京天际线的两位女性

Alyssa Abkowitz 2014年10月08日

明星房地产开发商张欣和建筑师扎哈•哈迪德联手,力图重塑中国写字楼的设计风格。当两位杰出女性坐在一起时,她们会聊些什么呢?

    张欣和扎哈•哈迪德忍不住要取笑那些抄袭她们的人。

    张欣是中国最受瞩目的房地产公司之一SOHO中国(SOHO China)的首席执行官,哈迪德则是一位享有盛名的建筑设计师,其作品妆点了无数城市的天际线。9月末的一个晚上,这两位杰出女性聚在一起庆祝她们最新的合作成果——望京SOHO(Wangjing SOHO)隆重落成。这组位于北京的建筑由三座高楼构成,看上去就像是一组起伏的山峦。

    在出席晚宴的150余位嘉宾面前,张欣问哈迪德,在位于北京西南1000多公里的重庆,有一幢新建筑像极了哈迪德在北京的最新作品,这一山寨建筑是对她的恭维,还是场闹剧?

    哈迪德回答道:“那是可恶的抄袭。我的意思是,如果建筑师只有20岁,想要学点什么,那说不定可以被接受。”

    张欣打趣道:“我在想要不要起诉他们。”

    哈迪德说:“嗯,你应该起诉。这事儿我办不了。”

    尽管两位女性的对话非常欢乐,但她们的调侃对象可得当心了。张欣名列2014年《财富》亚太区最具影响力女性榜单的第17名,而哈迪德则在2013年伦敦《财富》最具影响力女性国际峰会(2013 Fortune Most Powerful Women International Summit)上发表过演讲。二人强强联手,为中国的大都市重塑办公楼设计风格。除了望京SOHO之外,位于上海的商用和办公综合体凌空SOHO(Sky SOHO)将于今年11月举行盛大的开幕典礼,它们体现了这对好搭档的最新合作成果。

    张欣和哈迪德10年前的初次相识,缘起于张欣邀请在巴格达出生、伦敦长大的哈迪德前往中国探讨合作的可能性。2004年,她们再次相遇,那时哈迪德已经成为第一位赢得普立兹克建筑奖(Pritzker Prize,类似于建筑界的诺贝尔奖)的女性,而张欣也在圣彼得堡的颁奖现场。哈迪德的设计风格让张欣为之倾倒。张欣相信,她与丈夫潘石屹于1995年建立的SOHO中国,能够为哈迪德尽情施展才华提供更大的空间。张欣说:“在中国,什么都要大一点。把哈迪德带到中国来,对我的工作十分重要。”

    集商业和办公于一体的建筑群北京银河SOHO(Galaxy SOHO)是两位杰出女性的第一个合作项目。2012年落成时,该建筑群以未来主义风格的外观,改变了充斥着方形建筑的天际线。

    Zhang Xin and ZahaHadid can’t help but poke fun at their imitators.

    Zhang, the CEO of SOHO China—one of the country’s most high-profile real estate firms—and Hadid, a renowned architect whose work peppers countless cities’ skylines, came together to celebrate the opening of their newest collaboration: Wangjing SOHO, a three-tower complex in Beijing designed to look like fluid mountains, on Saturday night.

    In front of the event’s 150-plus VIP dinner guests, Zhang asked Hadid about a building in Chongqing—a city 1,100 miles from Beijing in southwest China—that looks strikingly similar to Hadid’s newest Beijing building: Is the knock-off flattery or farce?

    “It’s a bad copy,” Hadid retorted. “I mean, if you’re 20 years old and trying to learn something, it is sort of bearable.”

    Zhang joked, “I’m still thinking whether we should sue them or not.”

    “Well, you should. I can’t,” Hadid added.

    Though the women’s banter was playful, its targets should beware. Zhang, who’sNo. 17 on the 2014 Fortune Most Powerful Women of Asia-Pacific list, and Hadid, who spoked at the 2013 Fortune Most Powerful Women International Summit in London, have become powerful partners in shaping corporate building design in some of China’s biggest cities. Wangjing, along with Sky SOHO – an office and retail development in Shanghai that’s celebrating its grand opening in November – are the duo’s latest collaborations.

    Zhang and Hadid first met about a decade ago. Zhang invited Hadid, who is Baghdad-born and London-bred, to China to examine the possibility of working together. They met again in 2004; Hadid became the first female to win the Pritzker Prize – what’s akin to a Nobel Prize for architecture – and Zhang was at the award ceremony in St. Petersburg. She was hooked on Hadid’s style and felt SOHO China, which Zhang started with her husband Pan Shiyi in 1995, would provide a larger canvas for Hadid’s talents. “Everything is bigger in China,” she said. “Bringing [Hadid] here is something that is very important for my work.”

    Galaxy SOHO, a large office and retail development in Beijing, was their first project together. When it opened in 2012, its futuristic shape changed an otherwise rectangular skyline.

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