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英特尔总裁解读可穿戴设备

英特尔总裁解读可穿戴设备

Michal Lev-Ram 2014年09月12日
这份与英特尔总裁詹睿妮的访谈录中,她探讨了即将来临的智能手表等可穿戴设备的浪潮,以及英特尔将如何抓住这一机遇。

    在可穿戴设备领域,你们正在同三星(Samsung)竞争吗?他们最近也发布了自己的平台。

    三星推出了一款可穿戴设备产品,并试图吸引开发者使用他们的平台。他们更想让开发者来编写应用,因为当下的大多数应用实际上都是三星自己编写的。他们想要将平台拓展成为业界标准的开放界面,供每个人使用。而我们则汇集了所有想要打造可穿戴设备,与三星竞争的人。所以在本质上我们类似于在说:嘿,我们可以给你所需的硬件、传感技术平台和软件,你来打造你自己的产品。所以我们觉得自己的机制更为通用。三星只给自己的产品做开发,而我们让大家都来做开发。

    三星似乎认为他们的方式更加开放,甚至希望其他生产商也使用这个平台。

    我认为这是三星自己的想法,我不知道其他人是否会这么做。苹果在走自己的路,显然,他们刚刚发布了自己的产品。我不知道人们会不会按照三星的路线走,但这是一个正确的目标。

    我知道落到实际产品上,英特尔总有一些不可知论的意味,但是在可穿戴领域,你觉得有哪些产品将会真正蓬勃发展起来?

    以我的经验来看,这个行业中获得突破性进展的产品都是能够让人们彼此联系、互相交流的。我真地会时刻关注我的心率吗?不,但我想要不掏出手机就看到短信。我看过一些可穿戴设备,它们有非常私密的显示功能,其中一些用到了触觉技术(这是一种利用振动等触觉感受的技术)。如果你能开发出一种拥有触觉反馈功能的可穿戴设备,让我触摸到千里之外的其他人——比如我做出一个拥抱,设备就会环抱着你——那绝对棒极了。人们想要聊天,他们想要交谈、发短信,我认为这是关键。我觉得开发者还没有研发出那些用手机无法实现的功能,因此他们还需要做得更多,而不仅仅是让可穿戴设备的外型更加时尚。(财富中文网)

    (出于长度和表述清晰性的考虑,采访内容已经过编辑)

    译者:严匡正

    On the wearables side are you competing with Samsung now, since they recently launched their own platform?

    Samsung has a product and they are attracting developers to their platform. So they’re more about getting developers to actually write apps, because most of the apps for that device are actually Samsung-written today. They want to extend it to become the de facto standard open interface for everyone. We’re about getting all the people who want to compete with Samsung to be able to build devices. So we’re kind of down at the guts level saying, hey, we can give you the hardware, the sensor platform, the software you need to go build your own one. So our point of view on it is we’re more generic. We’re about enabling the masses to be able to do the kinds of things that Samsung’s doing for their own products.

    They seem to say they’re taking a much more open approach and want even other manufacturers to use it.

    I think that’s what they want but I don’t know if other people will do it. So Apple will do what Apple is doing, which apparently they announced a moment ago. I don’t know if people will go Samsung’s route but it’s the right objective.

    I know Intel is somewhat agnostic on the actual products, but what do you think is going to really take off on the wearables side?

    In my experience in this industry the things that have been breakthrough have all been about connecting human beings to each other, communicating with each other. Do I really care about my heart rate all the time? But the fact I can get my text messages without looking at my phone. There’s others in the world that I’ve seen that have private display on the inside, and there’s some that have haptics (technology that uses the sense of touch like vibrations, for example). If you can make it so that I could touch somebody remotely through a wearable because it has haptic feedback—like I could give a hug and it would touch you or pinch you—that would be killer. People want to chitchat, they talk, they text. I think that’s it. I think that they don’t do anything that your phone can’t do yet and they need to do something more, not only be more stylish.

    (Interview was edited for length and clarity)

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