2014年大数据行业最顶尖的人才有哪些？《财富》选出20位明星

    Rent the Runway首席分析官维贾伊•苏伯拉马尼安

    第一眼看去，在这样一家经营时尚业务的公司里，维贾•苏伯拉马尼安的工作貌似并不光鲜。不过作为时装租赁服务Rent the Runway的首席分析官，恐怕很少有人对女性时尚潮流的理解比他更深了。2010年，他加入公司不久后，便构建了一个评估模型，能够估算漏掉的需求、产品寿命以及库存服饰的使用场合。由于公司每个季度都要从时装设计师那里购入成卡车的时装首饰租给顾客，因此维贾的模型可以说给公司省了一大笔钱。他表示：“如果你把三个数据来源放在一起，你就可以建立一个体现购物习惯的模型框架。它告诉我们应该去找哪种风格的衣服，才最有可能让我们穿出明星范。”——当然还有尽量要避免哪种搭配。维贾的下一个项目是整合Unlimited反馈的新型数据——Unlimited是该公司为了进军日常便服领域而推出的一个项目。维贾表示：“我们的经典模型都围绕着你要去的重大场合。你可能穿衣比较前卫，但如果你出席正式场合，你自己的穿衣风格就不重要了，重要的是适应场合。而Unlimited则是理解用户穿衣风格的开始。”——Andrew Nusca

    Vijay Subramanian, Chief Analytics Officer, Rent the Runway

    At first glance, it might look like Vijay Subramanian has a less-than-glamorous job at a decidedly high-wattage company. But as Rent the Runway’s chief analytics officer, no one is plugged into women’s style trends quite like he is. Not long after he joined in 2010, Subramanian built a model to estimate missed demand, product longevity, and occasion usage for the company’s inventory—a huge cost-saver for a company that buys truckloads of dresses and accessories from fashion designers every season to rent to customers. “If you bring the three data sources together, you can create a framework for how you’re buying,” he says. “It tells us what kind of styles to look for that give us the highest probability of being a star”—and which combinations to avoid, of course. His next mission? Incorporate new types of data from Unlimited, the company’s major new expansion into everyday wear. “Our classic model is all driven by the event you’re going to. You may have an edgy streak, but if you’re going to a black tie wedding, it doesn’t matter what your true style is. It matters within context,” he says. “Unlimited is the beginning of understanding the user’s style DNA.” —Andrew Nusca