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一年后将告别市场的10款汽车

一年后将告别市场的10款汽车

Alex Taylor III 2014年07月07日
销量低迷,生产线合并,新技术出现……无论是什么原因,无论是否曾经红过,本文列出的10款汽车都即将退出新车展厅,成为历史。

    福特野马(Ford Mustang)今年迎来了50周年庆典,但庞迪克火鸟(Pontiac Firebird)、普利茅茨梭鱼(Plymouth Barracuda)和AMC标枪(AMC Javelin)都到哪里去了?能够经久不衰的车型凤毛麟角,而2015年将是变化更为突出的一年。

    一个品牌停产通常会有多种解释:平台被淘汰,导致未来升级不经济【2007年,金牛座(Taurus)停产时,福特给出的就是这个理由】;车辆造型不再流行【例如雪佛兰蒙特卡洛(Chevy Monte Carlo)等全尺寸双门汽车】;或者因为购买者寥寥无几【如本田元素(Honda Element)】。

    另外一个原因是,CEO喜欢重新洗牌。在这种情况下,没有一个品牌是安全的。菲亚特克莱斯勒(Fiat Chrysler)的CEO塞尔吉奥•马尔基翁就是一个例子。他将多个品牌进行整合,同时还坚持认为,菲亚特克莱斯勒汽车公司的产品每一个型号只需要在一个品牌下销售。因此,他淘汰了许多“换牌不换车”的型号。克莱斯勒(Chrysler)和道奇(Dodge)的经销商一度靠这些车型维持发展。

    下面是已被菲亚特克莱斯勒汽车公司和其他汽车制造商宣布停产,或濒临停产的汽车型号。虽然它们各有各的问题,但却有一个共同点:不久之后,在新车展览厅内,大家再也不会看到它们的身影了。

    The Ford Mustang is celebrating its 50th anniversary this year, but where are the Pontiac Firebird, Plymouth Barracuda, or AMC Javelin? Long-lived car models are a rarity, and the changes coming with the beginning of the 2015 model are particularly bumpy.

    When a nameplate is discontinued, multiple explanations are invoked: Its platform may have become obsolete, rendering future upgrades uneconomic (the reason Ford offered when it took the original Taurus out of production in 2007); Its body style may have fallen from fashion (such as full-size two-doors like the Chevy Monte Carlo); Or it may simply not have caught on with buyers (like the Honda Element).

    Then there’s a CEO like Fiat Chrysler’s CEO Sergio Marchionne who likes to shuffle the deck–no nameplate is safe. His use of multiple brands combined with his insistence that FCA products be sold under only one brand apiece has caused him to eliminate many of the badge-engineered models that used to keep Chrysler and Dodge dealers afloat.

    The following is list of models that have been declared defunct or are on the endangered list from FCA and a number of other automakers. They’ve suffered from a variety of ills, but they all share one thing in common: You won’t see them for sale in new car showrooms much longer.

    1.捷豹XK

    捷豹汽车公司(Jaguar)决定在2015年之后停产XK双门双座轿车和敞篷车,理由是资源不足。XK于2006年上市,是XK-E精神著名的继承者,但捷豹汽车已经决定将它的产品研发资本另作他用。捷豹一位高管告诉《汽车新闻》(Automotive News):“我们有其他项目,需要投入时间和资金。”捷豹F型跑车的成功虽然缓解了更高档的XF系列所面临的压力,但同时也吸收了部分潜在销量。

    1.Jaguar XK

    Scarce resources are given as the reason behind Jaguar’s decision to halt production of the XK coupe and convertible after the 2015 model year. . The spiritual successor to the famed XK-E, the XK had been on the market since 2006, but Jag has decided to put its product development capital somewhere else. "We have other things that we need to spend our time and money on," a Jaguar executive told Automotive News. The success of the sportier F-type had taken some of the pressure off the statelier XF but also sopped up some potential sales.

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