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商业 - 科技

不搞机顶盒,谷歌照推Android电视抢占客厅战略制高点

Tom Huddleston, Jr. 2014年07月01日

客厅争夺战愈演愈烈,谷歌自然也不会放过这个战略重地。不过,谷歌另辟蹊径,并没有像竞争对手那样,推出机顶盒,而是搞出了一套Android智能电视软件。

    谷歌(Google)继在年度I/O开发者大会开场时发布新款Android汽车和可穿戴设备后,现在又将注意力转向了人们的客厅。

    上周三,谷歌发布了一系列新产品,其中包括能在智能电视和流媒体电影、电视和游戏上运行的Android电视软件。用户能用智能手机或Android Wear智能手表,控制Android操作系统,传输内容。Android Wear也是谷歌当天发布的一款新品。

    将于今年秋季上市的Android电视还加入了谷歌的搜索功能以及语音识别,意味着用户将能用语音向智能手机或便携设备提问,从而搜索能传输到智能电视或其它设备上的信息或内容。

    Android电视的发布有些出人意料。此前,许多初期报告称,谷歌将推出电视机顶盒产品,以挑战苹果(Apple)电视和亚马逊(Amazon)新款Fire电视等竞争产品。另一些报告成功预测了谷歌发布Android Wear进军可穿戴设备市场、推出Google Fit平台聚焦健康和健身跟踪的动向。

    谷歌上周三表示,通过Google Fit,Android用户能利用健康传感器跟踪自身健身目标;同时,Google Fit平台还能与多款应用和设备同步和共享数据。本月早些时候,苹果在自己的开发者大会上发布了类似的健康和健身跟踪软件——Apple Health Kit以及 Health应用。显然,Google Fit将叫板苹果的产品。(财富中文网)

    译者:项航

    After using the start of its annual I/O developer conference to unveil new Android products for the car and the wrist, Google turned its attention to the living room.

    Part of a string of new product announcements from Google on Wednesday, the company revealed Android TV software, which will run on smart TVs and stream movies, television and games. Users will be able to control the Android operating system and stream content using their smartphone, or they can use an Android Wear smart watch – one of the products Google announced earlier in the day.

    Available this fall, Android TV also weaves in the search power of Google as well as voice recognition, meaning users will be able to ask questions out loud to their smartphone or wearable device in order to search for information or content they can stream to a smart TV, or through other devices.

    This was one announcement that swerved from expectations leading up to the conference, as manypreliminary reports suggested Google would be releasing a television set-top box to challenge competitors in that market such as Apple TV and Amazon’s new Fire TV. Other reports successfully predicted Google’s entry into the wearable devices market with the release of its Android Wear technology, as well as the search giant’s commitment to health and fitness tracking through its Google Fit platform.

    The company said Wednesday that Google Fit will allow Android users to track their fitness goals using health sensors while also allowing various apps and devices to sync and share data with the platform. The product is a challenge to the similar health and fitness tracking software Apple announced at its own developer conference earlier this month, the Apple Health Kit and the Health app.

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