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行走的活广告:八大公司创意品牌宣传花车大巡游

行走的活广告:八大公司创意品牌宣传花车大巡游

Benjamin Snyder 2014年07月01日
巨型吉百利奶油彩蛋、好时巧克力彩车、会走路的大靴子、已经行走了80年的超大型香肠……商家的广告推广总是花样百出,令人捧腹。

6.非凡农庄金鱼车

    它是对着人们微笑的零食,但也是一辆体型巨大的汽车。一个有轮子的、快乐的大个薄脆饼干怎么会不惹人喜欢呢?观察非凡农场(Pepperidge Farm)的金鱼车时,人们看到的正是这样的表情:一张笑脸。制造这辆奇妙汽车的是营销车辆生产商Prototype Source。该公司网站称:“这当然不是普通的离水之鱼,非凡农场的金鱼车吸引了全美国民众的注意力。”这辆车有23英尺(约7米)长,13英尺(约4米)高,还带着一副8英尺(约2.4米)宽的太阳镜,“在那下面是一张欢快的金鱼笑脸。”

6.The Pepperidge Farm Goldfish Mobile

    It's the snack that smiles back, but in gigantic, automobile form. What’s not to like about a large, happy goldfish cracker on wheels? That’s what one gets -- a grin -- when checking out the Pepperidge Farm Goldfish Mobile, a wonder concocted by Prototype Source, a maker of mobile marketing vehicles. “Certainly not your usual fish-out-of-water, the Pepperidge Farm Goldfish Mobile draws attention from crowds coast-to-coast,” the company’s website says. It's 23 ft. long, 13 ft. tall and features an 8-ft. pair of sunglasses "wrapped above a playful Goldfish smile.”

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