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行走的活广告:八大公司创意品牌宣传花车大巡游

行走的活广告:八大公司创意品牌宣传花车大巡游

Benjamin Snyder 2014年07月01日
巨型吉百利奶油彩蛋、好时巧克力彩车、会走路的大靴子、已经行走了80年的超大型香肠……商家的广告推广总是花样百出,令人捧腹。

2.好时Kiss巧克力车

    这是又一辆巧克力主题的宣传车,不过好时(Hershey's)Kiss巧克力车确实不同凡响。它就像是在移动底盘上并排摆了三个好时Kiss巧克力。这辆车在1997年,即Kiss巧克力问世90周年之际,首次投入使用。

    制造者解释说,打造这辆糖果车的目的是“让公众知道、支持他们的慈善合作伙伴The Children's Miracle Network”。这辆车显然很成功,好时随后又制造了两辆。每辆Kiss巧克力车每年都要行驶逾3万英里(4.83万公里),走访医院、学校和商场。

2.The Hershey’s Kissmobile

    Another chocolate-themed roadster, the Hershey's Kissmobile is quite the treat. Featuring three separate Hershey’s kisses in a row mounted on a moving platform, the Kissmobile first revved its engines to coincide with the candy’s 90th anniversary in 1997.

    The car’s maker explained that the confectionary vehicle was made to “generate public awareness and support for their charity partner, 'The Children's Miracle Network.'" Apparently successful, Hershey's had two others built. Each Kissmobile travels over 30,000 miles annually, visiting hospitals, schools and shopping malls.

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