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商业 - 传媒与文化

行走的活广告:八大公司创意品牌宣传花车大巡游

Benjamin Snyder 2014年07月01日

巨型吉百利奶油彩蛋、好时巧克力彩车、会走路的大靴子、已经行走了80年的超大型香肠……商家的广告推广总是花样百出,令人捧腹。

    有谁能忘掉巨型热狗、金鱼或者鸡蛋在大街上前进的场面?那正是企业所希望的,它们就是要自己制造的古怪汽车成为品牌大使。对许多公司来说,雇用“品牌宣传车”是庆祝产品上市周年或其他特殊日子的方法之一。下面是其中最令人难忘的八辆宣传车。

    Who could forget seeing a giant hotdog, goldfish or egg driving down the street? That’s what businesses hope when they build oddball cars to serve as brand ambassadors. For many of the companies, commissioning a “brandmobile” is a way to celebrate a product’s anniversary or other special occasion. Below are eight of the most memorable among them.

1.吉百利奶油彩蛋车

    它看起来或许有点儿像谷歌(Google)的自动驾驶汽车,但它的外形更像鸡蛋,而且更加绚烂多彩。它代表的是一种标志性糖果:吉百利(Cadbury)奶油彩蛋。这辆糖果外形的汽车曾在各种各样的广告活动中闪亮登场。它至少做过五次环游,其中大多数都在英国,特别是在吉百利工厂附近的伯恩威尔。

1.The Cadbury Creme Egg Car

    It may slightly resemble the Google self-driving car, but this automobile is, well, even more egg-shaped and colorful. And its promoting an iconic candy: the Cadbury Creme Egg. The sweet-shaped vehicle has been featured on the road for various advertising campaigns. There are at least five driving around -- mostly in U.K. and particularly Bourneville near the Cadbury factory.

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