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商业 - 科技

创业就是把“不能”变成“能”

《财富》杂志 2013年07月12日

众筹平台Indiegogo公司联合创始人达妮•林格尔曼说,这个世界存在巨大的惯性,不喜欢改变。因此,它习惯了对人们说“不能”。而创业者的工作就是不停地说“能”。“创业是一段在‘不能’和‘能’之间不断颠簸,犹如过山车一般的旅程。”

众筹平台Indiegogo公司联合创始人达妮•林格尔曼

    财富头脑风暴技术会议(Brainstorm Tech Conference,7月22日至24日在科罗拉多州阿斯彭召开)定期汇集科技创新领域最优秀和最聪明的头脑。《财富》杂志(Fortune)每周都会采访一位与会者,让他或她分享各自对商业、技术和创业的真知灼见。本周,我们邀请众筹平台Indiegogo公司联合创始人达妮•林格尔曼回答10个问题,内容涉及工作之外的生活、她最钦佩的公司,以及她给予年轻创业者的专业意见。以下是采访实录:

    你曾经得到的最佳建议是什么?

    我得到的最佳建议来自我的父亲。他说:“这个世界有说‘不能’的习惯。它有大量的惯性,不喜欢改变。但作为一位创业者,你的工作就是不停地说‘能’。”

    这个建议之所以神奇,是因为它真的让我为创业做好了充分准备,让我懂得创业是一段在“不能”和“能”之间不断颠簸,犹如过山车一般的旅程。所以,每当我遭遇“不能”,或者什么地方出错的时候,我只是谨记,这是世界在说“不能”。这条金玉良言总能够阻止我中断前行的脚步,帮助我重新关注可以重回正轨的下一步。

    许多年轻人即将踏入严峻的就业市场,你对他们有什么话说?

    按我妈妈一直以来教我要做的事情,那就是,遵从、同时密切留意自己的禀性,以确定自己的优势和擅长的工作。然后,着重阐明你喜欢跟什么类型的人共事,你喜欢解决什么类型的问题。先做好这些事情,然后出去寻找与之匹配的工作。试着挑一份工作,然后再看自己是否真的喜欢,这是一种效率特别低下的求职方式。一个人的职业生涯绝对不是一条直线。它是不稳定的,但如果你与自己的禀性保持联系,它理应是一个不可分割的整体,这样的职业生涯才有意义。唯有如此,我们才不会痛苦地与自己的内心搏斗。

    假如你不从事目前这份工作,你会干什么?

    我不知道。要是我有答案的话,我就不会从事目前的工作了。我非常热爱Indiegogo。我爱我们给予每个人一个平等的机会,从不做评判。我爱我们正在向世界证明,筹资活动并不需要看门人,而且可以实现终极公平。

    你错失的最大机会是什么?

    如果真有的话,我已经忘记了。我的脑子里可没有空间去记这些事情。现在摆放在我们面前的这一刻就是我们拥有的全部财富。只要睁大眼睛,你就将发现,机遇无处不在。

    Fortune's Brainstorm Tech Conference (July 22-24 in Aspen, Colo.) regularly brings together the best and brightest minds in tech innovation. Each week, Fortune turns the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. This week, we asked Indiegogo co-founder Danae Ringelmann to answer 10 questions about life outside of work, the company she admires most, and industry advice for young entrepreneurs. Her responses follow.

    What is the best advice you ever received?

    The best advice I ever received came from my father who said, "The world has a way of saying 'no.' It has a ton of inertia and it doesn't like change, but it's your job as an entrepreneur to keep saying 'yes.'"

    This advice was amazing was because it really prepared me for entrepreneurship which is a rollercoaster of "no's" and "yes's," so every time I hit a "no" or anything went wrong, I just remembered that it was the world saying "no." It always stopped me from getting phased and helped me to refocus on what the next step was to get us back on track.

    What would you say to a group of young people looking to enter the tough job market?

    Do what my mother always told me, which is to follow and pay close attention to your nature in order to identify your strengths and what you're good at. Then, focus on articulating what types of people you like to work with and what types of problems you like to solve. Do those first and then go out to see which jobs match. Trying to pick a job and then seeing if you actually like it is much less efficient. Your career is definitely not a straight line. It's very fluid, but if you keep in touch with your nature, it should feel organic and it will make sense. You won't be fighting yourself.

    What would you do if you weren't working at your current job?

    I don't know. If I had an answer to that, I wouldn't be at my current job. I love Indiegogo. I love that we give everyone an equal opportunity and don't judge. I love that we're proving to the world that finance doesn't need gatekeepers and can be fair once and for all.

    What was your biggest missed opportunity?

    If there was one, I've forgotten it. There's no room in my mind to [waste] remembering it. All you have is the moment in front of you now. You need to open your eyes to see that opportunities are everywhere.

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