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商业 - 科技

黑莓之“iPhone杀手”曝光

JP Mangalindan 2013年01月06日

流出的照片显示,这款手机外形格外炫目,看起来很像是三星Galaxy手机和iPhone的进化版。消息人士透露,这款新手机拥有两种模式,可分别用于工作和私人用途,将对黑莓传统用户产生强大吸引力。黑莓能靠这款“iPhone杀手”咸鱼翻身吗?

    科技博客BusinessInsider称已看到了最罕见的设备:欲与苹果公司(Apple)和谷歌公司(Google)一决雌雄的、全新设计的黑莓手机。

    2012年年末,全新的黑莓10在越南网站Tinh Te上曝光。BusinessInsider的照片展示的据传是美国电话电报公司(AT&T)和威瑞森公司(Verizon)版本的黑莓手机。它与一部iPhone 5放在一起,外形格外炫目,看起来很像是三星公司(Samsung)的Galaxy手机和苹果手机的进化产品。

    黑莓手机生产商RIM预计将于1月30日正式揭开新手机以及黑莓10操作系统的神秘面纱。 BusinessInsider的内部消息人士透露,这款新手机的做工品质极高,它的功能将对黑莓传统用户产生强大吸引力,如拥有两种模式,可分别用于工作和私人用途。据称它的开机时间仅需一分钟。

    截至2012年年末,RIM的状况与其长期以来的状况相比出现了向好的势头(相对而言)。这家公司第三财季的业绩显示,手机出货量低于分析机构的预期【690万部,而不是富国银行(Wells Fargo)预测的750万部】,同时失去了100万名订户。这个情况颇为糟糕,这也是绝大多数观察人士现在已经习以为常的消息了。有没有什么好消息呢?RIM提前一个季度完成了10亿美元的成本削减目标。它那痛苦不堪的裁员已经完成了75%。它意味着这家饱受挫折的公司目前状况良好,正准备进行公司有史以来最重要的产品发布活动。

    如果它真的就是将于月底首发的手机,你认为黑莓现在有了与苹果一较高下的资本吗?

    译者:清远

    BusinessInsider is claiming to have seen the rarest of devices: new BlackBerries intended to take on Apple and Google head-to-head.

    Images of the new BlackBerry 10 gizmo leaked from Vietnamese site Tinh Te at the end of 2012. BI's photos, which show purported BlackBerry devices from AT&T (T) and Verizon (VZ) side by side with an iPhone 5, depict a super-sleek gadget that looks like the offspring of a Samsung Galaxy and Apple's (AAPL) phone.

    RIM is expected to formally take the wraps off the new device as well as the BlackBerry 10 operating system on January 30. BI's tipster notes that the build quality of the phone is very high and that it has features that are likely to appeal to traditional BlackBerry customers, including the ability to use the phone in separate modes for work or personal use. It reportedly only takes one minute to boot.

    RIM ended the year in a better position (relatively) than it has in a long time. Its FQ3 2013 results showed fewer handsets shipped than analysts had hoped (6.9 million versus an estimate of 7.5 million by Wells Fargo, for example) and lost about 1 million subscribers. That's the bad news, which most observers of the company are used to by now. The good? RIM achieved its targeted $1 billion in savings a quarter ahead of time. Its painful staff reductions are about 75% complete. That means the battered company is in decent shape going into what will surely be the most important product launch in its history.

    If these are indeed the devices debuting at the end of the month, do you think BlackBerry will have what it takes to compete with Apple?

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