3. 疯狂快闪

    “未来营销”（Future M）是在美国波士顿举行的一系列集会，将讨论未来的营销方式。为了活动的推广，视频营销软件公司Pixability的CEO贝蒂娜•海因想出了一个有趣的点子。她组织了约150名当地商户业主，潜伏在柯普利广场附近。然后根据秘密的信号，所有人突然蹦出来，在光天化日之下就开始跳起事先排练好的舞蹈。作为交换，她允许这些勇敢的人在视频中打上公司的标识。海因说：“这个活动确实给我们带来了客户。”

3. Get really crazy

    To promote "Future M," a series of gatherings in Boston to discuss what's ahead in marketing, Bettina Hein, CEO of video marketing software firm Pixability, came up with a funny idea. She organized a group of about 150 local businesspeople to lurk around Copley Square and, after a secret signal, in broad daylight to burst into a dance they'd rehearsed. In exchange, she let these brave souls put their company logo on the video. "It's already brought us customers," says Hein.