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商界有女初长成:美国25岁以下的创业新星

ALEX KONRAD 2011年10月11日

从羽翼未丰的家政女王,到开着卡车送三明治的机车少女,这八位年轻女性为下一波创业风潮树立了榜样。

    Lizzie Marie Likness

    美食小当家

    莉齐玛丽美食汇

    年龄:11岁

    莉齐•玛丽•莱克尼斯是本榜上最年轻的女企业家,她运营着一家名叫“莉齐玛丽美食汇”(Lizzie Marie Cuisine)的网站,主要为网友提供一些做饭小贴士、产品评论和菜谱。莉齐6岁就开始了她的企业家生涯,小小年纪就开始在农贸市场上卖自家做的面包和饼干,用赚来的钱支付马术课的学费。只是她的马术生涯并没有持续多久(她说她只骑了一年半的马),不过她对烹饪的热情却一直没有中断。2007年,她的“美食花边”(Tasty Tidbits)美食教育项目获得了名人慈善网站DoSomething.org的一笔拨款。今年1月,莉齐还与另外四名获得拨款的年轻企业家一起出席了由DoSomething.org、《今日美国》(USA Today)和《瑞秋美食秀》(Rachael Ray Show)联合举办的The Kindness Challenge慈善挑战赛。另外她还出席了Digitas公司举办的NewFront 2011网络内容交流会的一个座谈会,在会上探讨了新媒体以及新媒体给人们与亲友间的关系带来的影响。

    莉齐现在正在撰写一本自己的食谱,而且据说她还打算创立自己的美食品牌,或者加盟另一个美食品牌。另外她也表示希望能像美食女王瑞秋•雷(Rachael Ray)一样,主持一档自己的美食节目。不过目前她最关注的还是自己的学业。莉齐在家里接受教育,因此可以利用空余时间进行烹饪、参加活动或工作。

    莉齐给年轻企业家的建议是:不要害怕向别人寻求帮助;从做小生意起家;如果你遇到了不相信你的人,“那是他们自己的问题。”

    Lizzie Marie Likness

    Lizzie Marie Cuisine

    Age: 11

    Lizzie Marie Likness, the youngest on our list, runs Lizzie Marie Cuisine, a site that offers cooking tips, product reviews, and recipes. Her entrepreneurial life began at six years old: She paid for her own horseback riding lessons by selling homemade breads and cookies at farmers' markets. Her equestrian career didn't last (she says she rode for a year-and-a-half), but her cooking stuck. Her "Tasty Tidbits" food education project won a grant in 2007 from DoSomething.org. This past January, Likness appeared with four other young grant winners in The Kindness Challenge, a philanthropic competition run by DoSomething.org, USA Today and the Rachael Ray Show. Likness also appeared on a panel at Digitas' NewFront 2011, discussing new media and how it affects relationships with friends and family.

    Likness is working on a cookbook and is in talks to create her own line of food products or join another chef's brand family. Down the line, she says she would love to have her own cooking show like Rachael Ray, but she's first and foremost focused on her education. As a home schooled student, Likness can focus on her cooking, taking time off for events and working ahead in lag times.

    Her advice for young entrepreneurs? Don't be afraid to ask for help, start small, and if you encounter doubters, "that's their own problem."

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