Groundswell Productions has teamed with producer John Morris to acquire movie rights to the Ken Auletta book Googled: The End of the World As We Know it.

    Facebook's movie, the Social Network, now has some company in the 'founding a billion dollar Internet startup' genre. Googled: The End of the World As We Know It is being made into a movie according to Deadline New York.

    "It's about these two young guys who created a company that changed the world, and how the world in turn changed them," London told me. "The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created."