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美国精酿蒸馏酒厂“蒸发”了多少业绩?

美国精酿蒸馏酒厂“蒸发”了多少业绩?

Rachel King 2020年08月31日
40%的精良蒸馏酒厂称其现场销售降幅超过了25%。

在疫情爆发伊始,全美精酿蒸馏酒厂被迫关闭其品尝室和参观活动。尽管这些举措对于抑制新冠病毒的传播十分必要,但也给这个生机勃勃的行业带来了严重影响。去年该行业的零售额达到了32亿美元。

美国精酿烈酒理事会8月20日发布的一项新调查揭示了全美精酿蒸馏酒厂因新冠疫情关闭而导致的惊人的销售和岗位损失情况。该调查基于精酿蒸馏酒厂行业协会美国蒸馏工艺研究所2020年6月调查公布的数据,后者的反馈来自于全美50个州以及哥伦比亚特区近300家蒸馏酒厂。

销售业绩减少了约41%,价值超过7亿美元,精酿蒸馏酒厂约31%的雇员,也就是约4600个工作被暂时取消。这些损失的绝大部分都归咎于品尝室现场销售以及其他本地销售的消失。约40%的精良蒸馏酒厂称其现场销售降幅超过了25%,有超过15%称其品尝室已彻底关停。

美国蒸馏工艺研究所所长艾瑞克·欧文斯说:“由于联邦政府在2019年底最后一刻对减税进行了延期,蒸馏酒厂在2020年伊始都感到如释重负,并抱有谨慎的乐观态度。然而从3月开始,受全美隔离规定的影响,餐馆、酒吧和品尝室都被迫关闭,精酿蒸馏酒厂也因此而失去了主要收入来源。数个月以来,一些蒸馏酒厂所酿的酒一瓶都没卖出去。今年将是10年以来第一次出现蒸馏酒厂数量较年初有所减少的年份。”

精酿蒸馏酒商非常依赖于现场品酒室的销售业绩,这一块业务因多州政府关闭品尝室和其他室内服务来抑制新冠病毒传播的命令而受到重创。2019年约9.19亿美元的精酿蒸馏酒收入源自于现场销售。超过40%的精酿蒸馏酒商有超过一半的业务来自于品酒室销售业绩。

精酿蒸馏酒商在餐饮行业被认为是小企业。约60%的精酿烈酒制造商每年的销量都不到2500箱。美国拥有200多家精酿蒸馏酒厂,其中的45%仅在一个州经营,仅有12%的精酿蒸馏酒厂在10个以上的州设有业务网点,这些酒厂共计提供了超过1.5万个直接工作。70%的酒厂雇佣的员工不超过10个;雇佣1-5个员工的酒厂占比为55%。

很多州已经推出了创新举措,从而在精酿蒸馏酒厂关闭品尝室和参观之后为其提供急需的财务支持。蒸馏烈酒理事会总裁兼首席执行官克里斯·斯旺格表示,自新冠疫情冲击美国以来,有8个州都允许州内蒸馏酒厂向州内消费者发送产品,并将其作为一种临时的经济救援举措,而且数十个州如今允许销售鸡尾酒外卖业务。

斯旺格说:“这些举措对于小型精酿蒸馏酒厂来说无异于雪中送炭,而且有多个州在得到来自于消费者和蒸馏酒厂的积极反馈之后,如今正考虑将这些政策永续化。”斯旺格还提到了数家独立企业,它们为增加销售额而迅速进行了转型。“在疫情伊始,超过800家蒸馏酒厂迅速调整了生产线,并采取行动为当地急救员和社区生产洗手液。此举不仅造福了其社区,同时还帮助让一些酒厂工作人员保住了工作。”

蒸馏烈酒理事会一直与各州行会合作,敦促国会提供更多的经济援助。“精酿饮料现代化与税收改革法案”的通过对于精酿蒸馏酒厂的生存至关重要。这项联邦立法将把首个10万酒度标准加仑数的联邦货物税从13.5美元降至仅2.7美元。斯旺格解释说:“此举将让精酿蒸馏酒厂每箱酒的税收负担降低20多美元。如果该立法在年底之前未得到延期或成为永久立法,那么精酿蒸馏酒厂将在来年1月面临400%的税收增长,而如此高的税收将为这些举步维艰的小企业带来致命打击。”(财富中文网)

译者:Feb

在疫情爆发伊始,全美精酿蒸馏酒厂被迫关闭其品尝室和参观活动。尽管这些举措对于抑制新冠病毒的传播十分必要,但也给这个生机勃勃的行业带来了严重影响。去年该行业的零售额达到了32亿美元。

美国精酿烈酒理事会8月20日发布的一项新调查揭示了全美精酿蒸馏酒厂因新冠疫情关闭而导致的惊人的销售和岗位损失情况。该调查基于精酿蒸馏酒厂行业协会美国蒸馏工艺研究所2020年6月调查公布的数据,后者的反馈来自于全美50个州以及哥伦比亚特区近300家蒸馏酒厂。

销售业绩减少了约41%,价值超过7亿美元,精酿蒸馏酒厂约31%的雇员,也就是约4600个工作被暂时取消。这些损失的绝大部分都归咎于品尝室现场销售以及其他本地销售的消失。约40%的精良蒸馏酒厂称其现场销售降幅超过了25%,有超过15%称其品尝室已彻底关停。

美国蒸馏工艺研究所所长艾瑞克·欧文斯说:“由于联邦政府在2019年底最后一刻对减税进行了延期,蒸馏酒厂在2020年伊始都感到如释重负,并抱有谨慎的乐观态度。然而从3月开始,受全美隔离规定的影响,餐馆、酒吧和品尝室都被迫关闭,精酿蒸馏酒厂也因此而失去了主要收入来源。数个月以来,一些蒸馏酒厂所酿的酒一瓶都没卖出去。今年将是10年以来第一次出现蒸馏酒厂数量较年初有所减少的年份。”

精酿蒸馏酒商非常依赖于现场品酒室的销售业绩,这一块业务因多州政府关闭品尝室和其他室内服务来抑制新冠病毒传播的命令而受到重创。2019年约9.19亿美元的精酿蒸馏酒收入源自于现场销售。超过40%的精酿蒸馏酒商有超过一半的业务来自于品酒室销售业绩。

精酿蒸馏酒商在餐饮行业被认为是小企业。约60%的精酿烈酒制造商每年的销量都不到2500箱。美国拥有200多家精酿蒸馏酒厂,其中的45%仅在一个州经营,仅有12%的精酿蒸馏酒厂在10个以上的州设有业务网点,这些酒厂共计提供了超过1.5万个直接工作。70%的酒厂雇佣的员工不超过10个;雇佣1-5个员工的酒厂占比为55%。

很多州已经推出了创新举措,从而在精酿蒸馏酒厂关闭品尝室和参观之后为其提供急需的财务支持。蒸馏烈酒理事会总裁兼首席执行官克里斯·斯旺格表示,自新冠疫情冲击美国以来,有8个州都允许州内蒸馏酒厂向州内消费者发送产品,并将其作为一种临时的经济救援举措,而且数十个州如今允许销售鸡尾酒外卖业务。

斯旺格说:“这些举措对于小型精酿蒸馏酒厂来说无异于雪中送炭,而且有多个州在得到来自于消费者和蒸馏酒厂的积极反馈之后,如今正考虑将这些政策永续化。”斯旺格还提到了数家独立企业,它们为增加销售额而迅速进行了转型。“在疫情伊始,超过800家蒸馏酒厂迅速调整了生产线,并采取行动为当地急救员和社区生产洗手液。此举不仅造福了其社区,同时还帮助让一些酒厂工作人员保住了工作。”

蒸馏烈酒理事会一直与各州行会合作,敦促国会提供更多的经济援助。“精酿饮料现代化与税收改革法案”的通过对于精酿蒸馏酒厂的生存至关重要。这项联邦立法将把首个10万酒度标准加仑数的联邦货物税从13.5美元降至仅2.7美元。斯旺格解释说:“此举将让精酿蒸馏酒厂每箱酒的税收负担降低20多美元。如果该立法在年底之前未得到延期或成为永久立法,那么精酿蒸馏酒厂将在来年1月面临400%的税收增长,而如此高的税收将为这些举步维艰的小企业带来致命打击。”(财富中文网)

译者:Feb

Craft distillers across the country were forced to shut down their tasting rooms and tours at the start of the pandemic. And while those moves were necessary to help curb the spread of the novel coronavirus, the shutdowns have had a severe impact on what was becoming a burgeoning industry that generated $3.2 billion in retail sales last year.

A new study from the Distilled Spirits Council of the United States (DISCUS) published on Thursday revealed startling figures about lost sales and jobs within the domestic craft liquor industry due to COVID-19 closures. The study was based on data from a June 2020 survey conducted by the American Distilling Institute, a trade association for craft distillers, with feedback from nearly 300 distilleries across all 50 states and the District of Columbia.

Approximately 41% of sales evaporated—worth more than $700 million—and 31% of employees—roughly 4,600 jobs—at craft distilleries have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales. Approximately 40% of craft distillers reported that their on-site sales were down 25% or more, and more than 15% said that their tasting rooms were completely shut down.

“Distillers started 2020 with a sense of relief and guarded optimism after the last-minute extension of the federal excise tax reduction at the end of 2019. But then, starting in March, quarantines around the country shut down restaurants, bars, and tasting rooms, removing major sources of revenue for craft distillers," says Erik Owens, president of the American Distilling Institute. "Some distillers went months with no income from their spirits. This will be the first year in over a decade we will end with fewer craft distilleries than we started with.”

Craft distillers rely heavily on sales through on-site tasting rooms, which have been hit hard by the pandemic as many states have shut down tasting rooms and other indoor services to curb the spread of COVID-19. In 2019, approximately $919 million of craft distiller revenues stemmed from on-site sales. And more than 40% of craft distillers derive over half of their business from tasting rooms sales.

Craft distillers are considered small businesses within the hospitality industry. Approximately 60% of craft spirits makers sell less than 2,500 cases per year. There are more than 2,000 craft distilleries operating in the U.S.—45% of craft distillers operate in just one state; only 12% of craft distillers operate in more than 10 states—collectively funding more than 15,000 direct jobs. Seventy percent employ 10 or fewer employees; 55% employ one to five workers.

Many states have enacted innovative measures to provide some much-needed financial support to craft distillers following the closure of their tasting rooms and tours. Since COVID-19 hit the U.S., eight states are permitting in-state distillers to ship products to in-state consumers as a temporary economic relief measure, and dozens more are now permitting the sale of to-go cocktails, notes Chris Swonger, president and CEO of the Distilled Spirits Council.

"These measures have been a critical lifeline for small craft distilleries, and a number of states are now considering making some of these policies permanent based on the positive feedback from consumers and distillers," Swonger says, also pointing toward the number of independent businesses that pivoted quickly to contribute to the front lines. "At the start of the pandemic, more than 800 distillers quickly switched gears and jumped into action to make hand sanitizer for their local first responders and communities. This benefited their communities and also helped to keep some distillery workers on the job."

The Distilled Spirits Council has been working closely with state guilds to urge Congress for additional economic relief. Key to the craft distilling industry’s survival is the passage of the Craft Beverage Modernization and Tax Reform Act. The federal legislation would lower the federal excise tax on the first 100,000 proof gallons from $13.50 per proof gallon to just $2.70. "This reduces the tax burden for craft distillers by over $20 per case," Swonger explains. "If the legislation is not extended or made permanent by year’s end, craft distillers will face a 400% tax increase in January, which could be the final blow for many of these struggling small businesses."says.

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