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干什么都离不开视频的时代,这几个领域机会最多

干什么都离不开视频的时代,这几个领域机会最多

Santi Subotovsky 2020年08月24日
在视频优先经济中,新的典范企业将会崛起。与任何市场变革一样,先行者将获得优势。

新领域中的远程协作工具正在帮助我们向后新冠时代视频优先的经济过渡。图片来源: LEO PATRIZI—GETTY IMAGES

人类互动的性质很少经历过如此深刻而迅速的转变。突然之间,我们几乎所有的个人与职业关系都要在网上建立和维护,并且主要是通过视频进行。在新冠病毒大流行之后,我们的新常态将迥然不同,因为新冠病毒危机终将过去,而我们的许多新习惯却会在之后很久的岁月里固化为长期行为。

视频正在为企业、学校和卫生机构及其员工、客户、学生和患者提供生命线。克服了居家隔离令最初带来的冲击之后,许多员工发现自己其实是喜欢在家办公的,并且他们的工作效率在Zoom和Slack等办公协作工具的助力下变得比以往任何时候都要高。(我的公司Emergence Capital是Zoom的投资者和客户。)

雇主们也意识到远程工作可以保持较高的生产率,并为他们招募居住在任何地方的专业人才提供了机会。与此同时,过去派人员到现场提供服务的中小型企业现在也通过视频进行运营。

不再受地域限制的中小型企业能够轻松扩展其提供的任何服务,无论是补习、绘画之夜还是瑜伽课。高校和K-12学校也不得不力推在线教育。与此同时,我们憧憬已久的远程医疗终于成为现实。

简而言之,我们进入了视频优先的经济体系。

作为投资者,我们过去目睹过这种巨变,即在组织内部旧有系统向云上迁移的时候。实际上,这种转变也是18年前促使我们公司创立的诱因,并且我们在此后见证了云如何使软件和服务向中小型企业普及。它缔造了创新的复兴,从而改善了无数人的生活,并催生出了众多典范企业。

但是,现在和当时的区别在于,当时是Salesforce公司引领了向云的转变,并赋能销售人员。(Emergence Capital是Salesforce的早期投资者。)相比之下,现今是诸如Zoom之类的视频会议提供商引领着当前向视频的转变,以赋能全世界。而且,与以往一样,转型变革带来了巨大的机遇。

在视频优先经济中,新的典范企业将会崛起。与任何市场变革一样,先行者将获得优势。以下是我们认为在视频优先经济中创新条件已经特别成熟的领域:

会议服务

企业无法仅凭视频开展所有业务。它们需要市场营销、联系人管理和付款等功能支持,以创造无缝的客户体验。

为了培育下一个大型开发者生态系统,今年5月,我们协办了Zoom Marketplace应用程序竞赛。作为竞赛的一部分,我们倾听了许多创新型初创公司提出的创意,听他们讲述运用什么新方法可以让企业融入Zoom生态系统以提高业务效率。例如,一家令人称奇的公司通过提供商业信息发布、预订和付款服务,为瑜伽馆等中小型企业简化了基于视频的服务交付。这只是料将受益于视频优先基础设施平台这一风口的众多企业的例子之一。

在线学习

新冠病毒大流行向我们表明,尽管迄今以来在线学习领域的投资规模庞大,但在线学习还远未准备好成为主流。在K-12、高等教育、职业和企业培训层面存在大量机会,能够让在线学习更加无缝、更吸引人并且针对教师和学生的需求进行定制。

如今,大多数教育工作者被迫七拼八凑地使用多个系统,以进行实时和预先录制的教学,从而使他们可以开展问卷调查、布置和收集课堂作业,记录学生的反馈,并与外部利益相关者(如父母和行政管理人员)进行沟通。难怪这么多的教育家和家长都因为突然转为在线学习而筋疲力尽!随着新学年的到来,更好的解决方案是迫在眉睫的需求。

远程医疗

经过数十年的热议后,远程医疗终于成为主流,因为消费者和医疗服务提供者都突然将远程管理健康的能力当作优先事项。即使在新冠病毒大流行之后,我们中的许多人仍将希望坚持使用远程医疗服务来满足非紧急需求,原因包括其便利性和成本的节约。此外,对于远离高质量或专科医疗服务机构或行动不便的人士而言,远程医疗将继续发挥不可估量的作用。

远程办公生产力工具

突然转为在家办公迫使职业人士不得不依赖消费类设备、应用程序和相关企业服务。这种转变将继续存在。Facebook、Twitter、Square、Shopify和Nationwide已经宣布有意将在家办公作为可以接受的长期常规做法,而有此打算的其他公司更是举不胜举。

同时,在家娱乐也将成为长期趋势,这将伴随着游戏、电影和电视流媒体使用量的激增。随着家庭内部成员之间争夺宽带使用权,我们所有人都能够一窥相关新工具和基础设施的开发机遇,这些新工具和基础设施将支持住宅作为工作和娱乐的中心枢纽。

机不可失

尽管不愉快情绪在我们周围不断出现(也许正是这个原因),对于创新团队来说,现在是时候开发可以让我们充分利用新常态并且能够在整个过程中获得更好发展的技术了。以视频为先的创新将在新冠大流行消退后的很长时间里获得追捧,并有助于塑造未来的十年。(财富中文网)

桑蒂•苏博托夫斯基是Emergence Capital的合伙人。

译者:梁宇

审校:夏林

人类互动的性质很少经历过如此深刻而迅速的转变。突然之间,我们几乎所有的个人与职业关系都要在网上建立和维护,并且主要是通过视频进行。在新冠病毒大流行之后,我们的新常态将迥然不同,因为新冠病毒危机终将过去,而我们的许多新习惯却会在之后很久的岁月里固化为长期行为。

视频正在为企业、学校和卫生机构及其员工、客户、学生和患者提供生命线。克服了居家隔离令最初带来的冲击之后,许多员工发现自己其实是喜欢在家办公的,并且他们的工作效率在Zoom和Slack等办公协作工具的助力下变得比以往任何时候都要高。(我的公司Emergence Capital是Zoom的投资者和客户。)

雇主们也意识到远程工作可以保持较高的生产率,并为他们招募居住在任何地方的专业人才提供了机会。与此同时,过去派人员到现场提供服务的中小型企业现在也通过视频进行运营。

不再受地域限制的中小型企业能够轻松扩展其提供的任何服务,无论是补习、绘画之夜还是瑜伽课。高校和K-12学校也不得不力推在线教育。与此同时,我们憧憬已久的远程医疗终于成为现实。

简而言之,我们进入了视频优先的经济体系。

作为投资者,我们过去目睹过这种巨变,即在组织内部旧有系统向云上迁移的时候。实际上,这种转变也是18年前促使我们公司创立的诱因,并且我们在此后见证了云如何使软件和服务向中小型企业普及。它缔造了创新的复兴,从而改善了无数人的生活,并催生出了众多典范企业。

但是,现在和当时的区别在于,当时是Salesforce公司引领了向云的转变,并赋能销售人员。(Emergence Capital是Salesforce的早期投资者。)相比之下,现今是诸如Zoom之类的视频会议提供商引领着当前向视频的转变,以赋能全世界。而且,与以往一样,转型变革带来了巨大的机遇。

在视频优先经济中,新的典范企业将会崛起。与任何市场变革一样,先行者将获得优势。以下是我们认为在视频优先经济中创新条件已经特别成熟的领域:

会议服务

企业无法仅凭视频开展所有业务。它们需要市场营销、联系人管理和付款等功能支持,以创造无缝的客户体验。

为了培育下一个大型开发者生态系统,今年5月,我们协办了Zoom Marketplace应用程序竞赛。作为竞赛的一部分,我们倾听了许多创新型初创公司提出的创意,听他们讲述运用什么新方法可以让企业融入Zoom生态系统以提高业务效率。例如,一家令人称奇的公司通过提供商业信息发布、预订和付款服务,为瑜伽馆等中小型企业简化了基于视频的服务交付。这只是料将受益于视频优先基础设施平台这一风口的众多企业的例子之一。

在线学习

新冠病毒大流行向我们表明,尽管迄今以来在线学习领域的投资规模庞大,但在线学习还远未准备好成为主流。在K-12、高等教育、职业和企业培训层面存在大量机会,能够让在线学习更加无缝、更吸引人并且针对教师和学生的需求进行定制。

如今,大多数教育工作者被迫七拼八凑地使用多个系统,以进行实时和预先录制的教学,从而使他们可以开展问卷调查、布置和收集课堂作业,记录学生的反馈,并与外部利益相关者(如父母和行政管理人员)进行沟通。难怪这么多的教育家和家长都因为突然转为在线学习而筋疲力尽!随着新学年的到来,更好的解决方案是迫在眉睫的需求。

远程医疗

经过数十年的热议后,远程医疗终于成为主流,因为消费者和医疗服务提供者都突然将远程管理健康的能力当作优先事项。即使在新冠病毒大流行之后,我们中的许多人仍将希望坚持使用远程医疗服务来满足非紧急需求,原因包括其便利性和成本的节约。此外,对于远离高质量或专科医疗服务机构或行动不便的人士而言,远程医疗将继续发挥不可估量的作用。

远程办公生产力工具

突然转为在家办公迫使职业人士不得不依赖消费类设备、应用程序和相关企业服务。这种转变将继续存在。Facebook、Twitter、Square、Shopify和Nationwide已经宣布有意将在家办公作为可以接受的长期常规做法,而有此打算的其他公司更是举不胜举。

同时,在家娱乐也将成为长期趋势,这将伴随着游戏、电影和电视流媒体使用量的激增。随着家庭内部成员之间争夺宽带使用权,我们所有人都能够一窥相关新工具和基础设施的开发机遇,这些新工具和基础设施将支持住宅作为工作和娱乐的中心枢纽。

机不可失

尽管不愉快情绪在我们周围不断出现(也许正是这个原因),对于创新团队来说,现在是时候开发可以让我们充分利用新常态并且能够在整个过程中获得更好发展的技术了。以视频为先的创新将在新冠大流行消退后的很长时间里获得追捧,并有助于塑造未来的十年。(财富中文网)

桑蒂•苏博托夫斯基是Emergence Capital的合伙人。

译者:梁宇

审校:夏林

Rarely has the nature of our interactions changed so profoundly and so quickly. Suddenly, nearly all of our personal and professional relationships are being built and nurtured online—predominantly through video. Following the pandemic, our new normal will look vastly different as many of the new routines we’ve adopted solidify into long-term behaviors that far outlast the coronavirus crisis.

Video is providing a lifeline to companies, schools, and health institutions, as well as their employees, customers, students, and patients. After getting over the initial shock of sheltering in place, many employees have found that they love working from home and are more productive than ever thanks to workplace collaboration tools like Zoom and Slack. (My firm, Emergence Capital, is a Zoom investor and customer.)

Employers, too, are realizing that remote work keeps productivity high and provides an opportunity to reach talented professionals wherever they live. Meanwhile, small and midsize businesses (SMB) that used to deliver services in person are now operating over video.

No longer geographically constrained, these SMBs can scale whatever service they provide, be it tutoring, painting night, or yoga classes. Universities and K-12 schools, too, are being pushed headfirst into online education. Meanwhile, telemedicine, long dangled before us as a perk of the future, is finally coming to fruition.

In short, we’ve entered a video-first economy.

As investors, we’ve seen this kind of seismic shift before when legacy on-premise systems migrated to the cloud. In fact, that shift actually inspired the creation of our firm 18 years ago, and ever since we have witnessed how the cloud has democratized software and services for SMBs. It created a renaissance of innovation that has improved countless lives and has led to the creation of numerous iconic companies.

However, the difference between now and then is that Salesforce led the shift to the cloud to empower salespeople. (Emergence was an early investor in Salesforce.) In contrast, videoconferencing providers like Zoom have led this shift to video to empower the world. And, as before, with transformational change comes enormous opportunity.

Iconic companies are going to be built in the emerging video-first economy. As with any market shift, the first movers will gain the advantage. Here are areas we think are particularly ripe for innovation in a video-first economy:

Meeting services

Companies can’t conduct all of their business on video alone. They need functional support with marketing, contact management, and payments, among other services, in order to create seamless customer experiences.

In order to nurture the next big developer ecosystem, this past May we cohosted the Zoom Marketplace App Competition. As part of the competition, we heard pitches from many innovative startups imagining new ways for companies to integrate into the Zoom ecosystem for better business efficiency. One intriguing company, for instance, streamlines the video-based delivery of services for SMBs like yoga studios by offering listing, booking, and payment services. This is just one example of the type of business poised to benefit from the new focus on video-first infrastructure platforms.

Online learning

The pandemic has shown us that despite the investment in it to date, online learning is far from ready for prime time. Opportunities abound at the K-12, higher education, vocational, and corporate training levels to make online learning more seamless, engaging, and customized to instructor and student needs.

Today most educators are forced to cobble together multiple systems for live and prerecorded instruction that allow them to take surveys, assign and collect classwork, record student feedback, and communicate with outside stakeholders like parents and administrators. It’s no wonder that so many educators—and parents—are exhausted by the sudden transition to online learning! And with the new school year arriving, there is a very immediate need for better solutions.

Telemedicine

After decades of discussion, telemedicine has finally become mainstream, as both consumers and health care providers are suddenly prioritizing the ability to manage health remotely. Even after the pandemic, many of us will want to stick with telemedicine for nonemergency needs because of its convenience and cost savings. In addition, telemedicine will continue to be invaluable for people who live far away from high-quality or specialized care or who are limited by mobility issues.

Remote work productivity tools

The sudden shift to working from home has forced professionals to rely on consumer devices, applications, and services for enterprise use. And this shift is here to stay. Facebook, Twitter, Square, Shopify, and Nationwide are only a few of the companies that have announced their intent to make work from home an acceptable long-term norm.

Meanwhile, playing from home is here to stay as well, as streaming usage skyrockets for games, movies, and TV. As households compete among themselves for broadband access, we’re all getting a glimpse of the opportunity to create new tools and infrastructure that support the home as the central hub for work and entertainment.

An opportune moment

Despite, and perhaps because of, the unpleasantness unfolding around us, it’s an ideal time for innovative teams to build technologies that help us not only make the most of our new normal but even thrive throughout it. These video-first innovations will far outlive the pandemic and will help shape the decade to come.

Santi Subotovsky is a partner at Emergence Capital.

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