点子和领导力两者缺一不可。我想永远都不能过度强调其中一个，偏废另一个。谷歌推动搜索和周边产品的做法是个不错的点子。我们还可以看看美国运通（American Express）（第16位）的整个商业模式。即便这些公司有很出色的领导人，但还是得靠商业模式说话。因此，我认为最出色的公司必须将两者很好地结合起来。当人们过度依赖其一，可能就会被挤出“《财富》最受赞赏的公司榜单”（Fortune Admired list）了。（大笑）
我说的是家得宝（The Home Depot）。没错，它确实是一家伟大的公司。它经历过很多年的楼市萧条，他们不断地挑战自我。因此，我认为，如今人们比1997年或2007年时都更加看重韧性，这是当前的经济环境使然。
We asked three prominent business leaders -- Jeffrey Immelt, Ursula Burns, and John Donahoe -- which companies they hold in high esteem, and why. Immelt, CEO of General Electric, (No. 15 on our list of Most Admired Companies) talked with reporter Daniel Roberts and listed a veritable Who's Who of companies that continually raise the bar. Edited excerpts:
Q.Which companies do you most admire, and why?
A. I'll give you three companies I really admire, because they're different in terms of what they stand for.
First, FedEx. I find that Fred [Smith] and FedEx (No. 6) have been able to maintain a small company feel even as they've grown, and I think it's just remarkable to see what they've done.
Second, I'll give you IBM (No. 5): a 100-year-old company that has continued to evolve a business model over time.
For the third one, I'd pick Google (No. 2). For a 10-year-old company, they've done more things well in 10 years than just about anybody that I've ever seen.
So, one that's new, one that's been able to scale entrepreneurship, and then IBM, a classic American century-old company that has continued to evolve and change.
What are the attributes of these companies that have made them universally admired? A tech company like Google is so young -- is it all about the good ideas, or is strong leadership the key?
It takes a combination of good ideas and good leadership. I think you can never overstate one to the exclusion of the other. The way that Google has driven search and the ancillary products around it has been a great idea. Take the whole business model behind American Express (No. 16). Even if these companies had great leaders, you know it's the business model that does the talking. So I think the best companies have a good combo of the two. When people lean too hard one way or the other, that's when you find your way off the Fortune Admired list. (Laughs)
Are the corporate attributes you admire today the same ones you admired at the outset of your career? If they've changed, what caused it?
What people admire is very much about the times. If you look at the way you think about a company today, having been through the financial crisis and all the other things, I think people have more of an appreciation for resiliency. Every company recognizes that you're not always going in a straight line. It's the people that keep paddling, even when the tide's against them, that have done well.
I look at The Home Depot (HD), right, it's a great company, but it had lots of years where the housing market stunk, and they kept challenging themselves. So I think everybody has much more appreciation today for resiliency than they did in 1997 or 2007, just given the economic times.
It's something that we've all gone through, and that we recognize, and that we want to see in ourselves. Who gets better when times are tough, and who gives up when times are tough? That's a standard we hold ourselves to, but we've also seen others be able to repurpose and change.