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史上最年轻的上市公司女CEO即将卸任

史上最年轻的上市公司女CEO即将卸任

Emma Hinchliffe 2021年04月15日
Stitch Fix高层换血还有一个特点,即现任女CEO的接替者仍是女性。

13日,个性化穿搭服务平台Stitch Fix宣布,公司创始人卡特里娜·莱克将卸任首席执行官。

莱克在2011年创立了Stitch Fix,卸任CEO职务后,她将担任公司的执行主席,并继续受聘处理企业社会影响方面的业务。自8月1日起,现任总裁伊丽莎白•斯波尔丁将接替莱克,成为公司第二任CEO。消息公布后,公司股价在盘后交易中下跌了5%。

在致8000名员工与造型设计师的一封信中,莱克称,“这次人事更替的准备工作早已启动,虽然过程很难,但我相信最终会推动公司的转型。我对未来的发展充满信心。斯波尔丁有活力、热情乐观,我认为没有比她更好的人选了。”

Stitch Fix靠个性化穿搭推荐服务起家,业务规模达17亿美元。通过“订阅盒子”,顾客会收到一箱衣服,试穿后决定留下哪些,然后把剩下的寄回去。近年来,借助技术优势,针对穿衣偏好和体型各有不同的消费者,该平台通过数据分析算法预测其可能购买或退回的服装类型。莱克近日接受《财富》杂志采访时称,目前公司业务希望能跳出“订阅盒子”的圈子,探索更多途径,让顾客在选择其他方式购物时也能更加便捷。

莱克上个月说道,“人们购物的方式还有很多,但对其中一些来说,盒子有其自身的局限性。但其实那些领域也可以采用推荐+选择的模式。这是更好的购物方式。”

从去年1月加入Stitch Fix开始,如何从“订阅盒子”转型一直是斯波尔丁的工作重心。在致员工的信中,莱克还说,“她已经为公司的未来设定了美好的愿景,并加快了服务迭代。”

斯波尔丁去年接受《财富》杂志采访时提到“新一代”Stitch Fix。当时,公司发起一项活动,让非订阅顾客能够体验其服务。斯波尔丁去年夏天向《财富》杂志谈到“很多客户可能会想通过体验‘盒子’服务”来买东西,但也有一些人,他们虽然也想购物,但不想通过‘盒子’来体验。Stitch Fix未来应致力于满足不同的需求。我们的活动正在朝着这个目标迈进。”

此前,斯波尔丁任职于贝恩公司,带头成立了数字化部门并担任全球总监,掌管技术与软件开发工作。

2017年,Stitch Fix上市,这是莱克的功劳,她也因此成为史上带领公司上市的最年轻女性。直至今年2月社交约会软件Bumble上市, 这一头衔才让位于Bumble首席执行官惠特尼·沃尔夫·赫德。近几个月,面对疫情隔离下消费者偏好改变的事实,莱克带领Stitch Fix挺了过来。近日接受《财富》杂志采访时,莱克谈到了和零售业的一些同行相比,Stitch Fix数据运算是如何助力她的公司更快适应新形势的。

Stitch Fix高层换血还有一个特点,即现任女CEO的接替者仍是女性。这在上市公司中很是罕见。(财富美国1000强中类似的例子还包括,2012年雅芳产品公司的高层换届与2020年美国女装品牌Chico's FAS的人事变动)。

在13日发布的一份声明中,斯波尔丁称,“Stitch Fix面临巨大的发展机遇,机遇背后是莱克的远见,也承载着过去10年大力发展个性化业务的积累。我们所创造的体验将改变未来几代人的购物方式。”(财富中文网)

译者:郝秀

审校:汪皓

13日,个性化穿搭服务平台Stitch Fix宣布,公司创始人卡特里娜·莱克将卸任首席执行官。

莱克在2011年创立了Stitch Fix,卸任CEO职务后,她将担任公司的执行主席,并继续受聘处理企业社会影响方面的业务。自8月1日起,现任总裁伊丽莎白•斯波尔丁将接替莱克,成为公司第二任CEO。消息公布后,公司股价在盘后交易中下跌了5%。

在致8000名员工与造型设计师的一封信中,莱克称,“这次人事更替的准备工作早已启动,虽然过程很难,但我相信最终会推动公司的转型。我对未来的发展充满信心。斯波尔丁有活力、热情乐观,我认为没有比她更好的人选了。”

Stitch Fix靠个性化穿搭推荐服务起家,业务规模达17亿美元。通过“订阅盒子”,顾客会收到一箱衣服,试穿后决定留下哪些,然后把剩下的寄回去。近年来,借助技术优势,针对穿衣偏好和体型各有不同的消费者,该平台通过数据分析算法预测其可能购买或退回的服装类型。莱克近日接受《财富》杂志采访时称,目前公司业务希望能跳出“订阅盒子”的圈子,探索更多途径,让顾客在选择其他方式购物时也能更加便捷。

莱克上个月说道,“人们购物的方式还有很多,但对其中一些来说,盒子有其自身的局限性。但其实那些领域也可以采用推荐+选择的模式。这是更好的购物方式。”

从去年1月加入Stitch Fix开始,如何从“订阅盒子”转型一直是斯波尔丁的工作重心。在致员工的信中,莱克还说,“她已经为公司的未来设定了美好的愿景,并加快了服务迭代。”

斯波尔丁去年接受《财富》杂志采访时提到“新一代”Stitch Fix。当时,公司发起一项活动,让非订阅顾客能够体验其服务。斯波尔丁去年夏天向《财富》杂志谈到“很多客户可能会想通过体验‘盒子’服务”来买东西,但也有一些人,他们虽然也想购物,但不想通过‘盒子’来体验。Stitch Fix未来应致力于满足不同的需求。我们的活动正在朝着这个目标迈进。”

此前,斯波尔丁任职于贝恩公司,带头成立了数字化部门并担任全球总监,掌管技术与软件开发工作。

2017年,Stitch Fix上市,这是莱克的功劳,她也因此成为史上带领公司上市的最年轻女性。直至今年2月社交约会软件Bumble上市, 这一头衔才让位于Bumble首席执行官惠特尼·沃尔夫·赫德。近几个月,面对疫情隔离下消费者偏好改变的事实,莱克带领Stitch Fix挺了过来。近日接受《财富》杂志采访时,莱克谈到了和零售业的一些同行相比,Stitch Fix数据运算是如何助力她的公司更快适应新形势的。

Stitch Fix高层换血还有一个特点,即现任女CEO的接替者仍是女性。这在上市公司中很是罕见。(财富美国1000强中类似的例子还包括,2012年雅芳产品公司的高层换届与2020年美国女装品牌Chico's FAS的人事变动)。

在13日发布的一份声明中,斯波尔丁称,“Stitch Fix面临巨大的发展机遇,机遇背后是莱克的远见,也承载着过去10年大力发展个性化业务的积累。我们所创造的体验将改变未来几代人的购物方式。”(财富中文网)

译者:郝秀

审校:汪皓

Katrina Lake, the founder of the personal styling service Stitch Fix, will step down as CEO of the company, Stitch Fix announced Tuesday.

Lake, who founded the business a decade ago, will become the company's executive chairperson and remain on staff as an employee handling social impact work. Stitch Fix president Elizabeth Spaulding, who joined the company in January 2020, will be its second-ever CEO starting August 1. Stitch Fix stock fell 5% in after-hours trading following the announcement.

"This succession has been in the works for some time, and while change can be hard, I also believe in its transformational power. I am deeply confident in the future ahead for us," Lake wrote in a message to Stitch Fix's workforce of about 8,000 employees and stylists. "I can’t imagine anyone else taking our company forward with such energy, passion, and optimism."

Lake founded Stitch Fix as a personal styling service that sent customers a "fix," or box of clothes to try on, and let them decide what to keep and what to send back. In recent years, the $1.7 billion business has leaned into its technology, relying on its data analytics operation to predict what customers with different preferences and body types are likely to buy or return. The business is now focusing on moving beyond the "fix" to help customers shop in other ways, as Lake described in a recent interview with Fortune.

"There are so many other ways people shop and fixes can be limiting for some of those," Lake said last month. "But those are ones where we can show you recommendations and you can choose from those—that's a more powerful way to shop."

That transition beyond the fix has been a focus of Spaulding's work since she joined the company. "She has defined a compelling vision for our future and accelerated the next generation of our service," Lake wrote to her staff.

Spaulding described that "next generation" of Stitch Fix to Fortune last year as the company launched an initiative allowing non-clients to shop its service. "If you imagine a future for Stitch Fix, it’s one where many clients may want to join for the ‘fix’ experience and then shop, and where others may want to start with the shopping experience without beginning with a fix," Spaulding told Fortune last summer. “This is a foray into that chapter of our future.”

Before she joined Stitch Fix, Spaulding was global head and founder of Bain & Company’s digital practice, where she led work on technology and software development.

Lake's legacy at Stitch Fix includes taking the company public in 2017, which made her the youngest woman to do so until the recent initial public offering for dating app Bumble, led by CEO Whitney Wolfe Herd. In recent months, Lake has led the business through the changing consumer preferences of pandemic and quarantine. In her recent Fortune interview, she described how Stitch Fix's data operation allowed it to adapt more quickly than some retail competitors.

This leadership transition, meanwhile, is a rare example of a female CEO taking over from a female CEO at a public company. (The few examples of such a transition in the Fortune 1000 include a 2012 leadership change at Avon Products and a 2020 switch at Chico's FAS).

"The opportunity that we have ahead of us at Stitch Fix is extraordinary, and grounded in Katrina's vision and last 10 years of building personalization at scale," Spaulding said in a statement on Tuesday. "We are creating experiences that will change the way people shop for generations to come."

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