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128岁“百年老店”告诉你的成功秘诀

128岁“百年老店”告诉你的成功秘诀

Elaine Leavenworth 2015年12月18日
这些看似简单,但永不过时的技巧,可以帮助任何公司茁壮成长。

“透视领导力”是一个在线社区,最有思想、最具影响力的商界人士将在此回答关于职业与领导力的问题。今天,我们的问题是:“你如何鼓励组织内部的创造性思维?”以下为雅培高级副总裁兼CMO伊莱恩•莱文沃思的回答。

从严格意义上来说,每一家公司都是创造激情的结果,公司只有通过持续的想象力和发明才能发展。但要让创造性火花持续绽放,却并不容易。我们的公司雅培已经有128年的历史。在过去的一个世纪里,这些做法一直在激发我们的创造力:

有远大的梦想

激发员工树立重要的目标。保证每个人的工作都是重要的,高贵的,可以赋予每一名员工使命感,改变人们对待工作的态度。

真实

没有人想要带着面具做事,或者遵守约束性的准则。创造一种透明的环境,尊重你的同事。只要你能允许每个人做自己,可以自然而然地释放他们的创造力,他们会给你带来最大的回报——这将给所有人带来好处。

拓宽视野

建立跨学科的全球团队。风格和视角的多元化,可以帮助催生新的思维。

让工作变得有趣

笑声可以让人心情放松,带来创造性思维。当你享受与某个人一起放声欢笑时,你便更有可能做真实的自己,与对方分享你的想法。例如,我们曾邀请传奇喜剧团“第二城”,来帮助我们用不同的方式思考和做事。

走出办公室

离开永远一成不变的会议室,这一点很重要。如果无法经常这样做,可以选择在你需要团队有最佳状态时,带领大家走出去。对一个新环境进行实地考察,可以帮助人们建立新的联系,启迪新的想法。

站起来,走一走

站起来,四处走走,与同事聊聊天。任何类型的谈话,比如同事昨晚上看过的电视剧,或者你的周末计划等,都可能产生你一直在寻找的灵感。

阅读,分享

涉猎内容广泛。如饥似渴地吸收新知。传播你遇到的好想法。

放弃“局限于内部的”思维

与团队之外的人交流和合作——你将有大量的选择。从客户到同行甚至竞争对手,借助他山之石,有助于培养广阔的世界观。(财富中文网)

译者:刘进龙/汪皓

审校:任文科

Leadership Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How do you encourage creative thinking within your organization? is written by Elaine Leavenworth, SVP and CMO at Abbott.

Every company is, by definition, the result of a creative impulse and grows only through ongoing imagination and invention. Yet keeping that creative spark burning is a challenge. Our company, Abbott, is in its 128th year. Here are some practices that have helped spur our creativity over the past century:

Dream big

Inspire employees with goals that matter. Ensuring that people’s work is important and noble will give a sense of mission and can transform the way people approach their jobs.

Be real

People don’t want to have to behave artificially or conform to constricting norms. Create a transparent environment and treat your colleagues with respect. If you give everyone permission to be themselves their creativity will naturally be released and you’ll get their best work – a mutual benefit for all involved.

Broaden the view

Build multi-disciplinary, global teams. The diversity of styles and perspectives can help generate new thinking.

Make it fun

Laughter loosens people up and can generate creative thinking. When you’re comfortable laughing with someone, you’re more likely to be yourself and share ideas. For instance, we’ve brought in the legendary comedy troupe “The Second City” to help us think and behave differently together.

Get out of the office

It’s important to leave the same old meeting room. If it’s not practical to do this frequently, save it for when you really need the best from your team. A field trip to a new environment can help people make new connections and inspire ideas.

Get out of the chair

Get up, walk around, and talk with colleagues. Any range of conversations – from what your colleague watched on TV last night to your weekend plans – could provide the inspiration you’re looking for.

Read and share

Read broadly. Soak up all you can. And spread the good ideas you come across.

Stop “inside-only” thinking

Talk and work with people — lots of people — outside your team. From specific customers to peers and competitors, be sure to cultivate a wide worldview.

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