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摩托罗拉能在联想实现自我拯救吗?

摩托罗拉能在联想实现自我拯救吗?

Jason Cipriani 2015年08月19日
为提高利润,联想计划大幅裁员,并将智能手机业务的控制权交给摩托罗拉。

    眼下,当联想试图扭转业绩,并遏制PC销售额下降以及智能手机需求放缓带来的损失时,公司决定把希望寄托在摩托罗拉身上。

    上周四,联想披露了第一财季盈利数据,情况看来并不是很好。该公司收入略有增长,但净收益比上年同期下降了51%。

    因此,联想采取了“果断行动”,包括让摩托罗拉移动掌管智能手机业务,以及裁员5%左右。联想发布的新闻稿显示,此后,联想将“依靠摩托罗拉来设计、开发和制造智能手机。”

    这番调整应该不会让人们感到意外。在第一财季,联想只销售了1620万部智能手机;其中摩托罗拉的智能手机销量下跌了31%,降至590万部。但坏消息还不止于此,联想在全球智能手机制造业的排名也从前一个季度的第四降到了第五。

    今年7月份,摩托罗拉推出了旗舰产品。现在看来,其用心显而易见。推出全网通产品是(2014年被联想收购后)摩托罗拉为适应自己在联想的新角色而采取的第一步措施,同时也是为了全面理顺自己的产品结构。

    提高摩托罗拉在联想内部的级别是明智之举。尽管最近处境艰难,但摩托罗拉的产品沉淀了多年的经验和知识(特别是在美国)。现在,摩托罗拉也许可以再次大展拳脚,因为它承担了更大的责任,更重要的是,它对自己的未来有了更大的掌控权。(财富中文网)

    译者:Charlie

    校对:詹妮

    As Lenovo LNVGY -5.22% attempts to turnaround its earnings—and stem losses due to falling PC sales and slowing smartphone demand—the company has decided to lean on Motorola.

    On Thursday, the company released its first quarter earnings report, and things aren’t looking so hot. The company’s revenue was up slightly, but net income was down 51% compared to the same quarter last year.

    In response, the company is taking “decisive action,” which includes giving Motorola Mobility controlling reigns of its smartphone division and cutting about 5% of its workforce. According to a company press release, moving forward, Lenovo will “rely on Motorola to design, develop and manufacture smartphone products.”

    The revamp should come as no surprise, since the smartphone maker sold only 16.2 million smartphones last quarter, with Motorola seeing a 31% decline in unit sales to 5.9 million units. The bad news doesn’t stop there either; the company is now the fifth largest smartphone vendor worldwide, down one spot from the previous quarter.

    Looking back at Motorola’s flagship announcement in July, it’s clear now that the writing was on the wall. Motorola’s carrier-free approach was the first step in an effort to embrace its new role within Lenovo (after being acquired in 2014), and streamline its product offerings across the board.

    The promotion of Motorola within Lenovo’s ranks is a wise move. Motorola has years of experience and knowledge behind its products (especially here in the U.S.), despite recent struggles. Perhaps now with more responsibility and—more importantly—control over its future, the company can begin to once again spread its (bat)wings.

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