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智能设备一季度出货量达到3.087亿部

智能设备一季度出货量达到3.087亿部

Philip Elmer-DeWitt 2013-05-14
调研机构Canalys上周发布报告指出,智能设备,即上网本、智能手机和平板电脑的总出货量在2013年第一季度达到了创纪录的3.087亿部。其中,平板电脑和智能手机的出货量分别增长106%和48%,上网本则下跌了13%。

    调研机构Canalys上周四发布报告指出,智能设备,即上网本、智能手机和平板电脑的总出货量在2013年第一季度达到创纪录的3.087亿部。

    不出所料,鉴于目前的市场形势,谷歌(Google)Android平台笑傲智能手机市场;苹果(Apple)iOS在平板电脑领域称王称霸;在上网本市场,微软(Microsoft)Windows则是当之无愧的老大。

    这份报告的亮点如下:

    • 平板电脑市场呈爆炸式增长(同比增长了106.1%,总出货量接近4,200万部)。虽然苹果市场份额已连续三个季度遭到Android侵蚀,但前者目前仍以46.4%的份额排名榜首。

    • 智能手机出货增速有所放缓(出货量为2.163亿部,同比增长47.9%),Android手机份额达到75.6%。根据Canalys的统计,三星(Samsung)是最大的赢家,出货量猛增64.3%,市场份额已经高达32%。苹果出货量增速仅为6.7%,创下2007年iPhone发布以来的新低。

    • PC上网本出货量下滑13.1%,总数为5,050万部。西欧地区形势最为严峻,下滑幅度高达25.2%。

    针对iPhone的市场情况,Canalys首席分析师皮特•库宁汉姆免费给出了以下建议:

    “虽然增速放缓,但苹果iPhone出货量仍高达3,700万部。不过,宏达电(HTC)和三星借助最新手机向市场发起了猛攻,苹果是时候推出下一代iPhone了。六年来,iPhone的用户界面一直没有变化,这种情况亟需改变。在硬件方面,苹果目前面临的最大困境是确定下一代iPhone屏幕的尺寸。高端智能手机采用更大的屏幕乃大势所趋,苹果不能无视这一点。我们预计iPhone的屏幕尺寸将有所放大,但不大可能像三星的平板智能手机那么大。”(财富中文网)

    译者:项航

    Total shipments of smart devices, which Canalys defines as notebook PCs, smartphones and tablets, hit a record 308.7 million units in the first quarter of 2013, according to a press release issued Thursday.

    Unsurprisingly, given recent trends, Google's (GOOG) Android platform dominated the smartphone market, Apple's (AAPL) iOS the tablet market and Microsoft's (MSFT) Windows the notebook shipments.

    The surprises were in the details:

    • In the fast-growing tablet market (up 106.1% year over year to nearly 42 million units) Apple lost market share to Android for the third quarter in a row but still leads with a 46.4% share.

    • Smartphone shipments were slower (up 47.9% to 216.3 million units), with Android accounting for 75.6% of them. Samsung was the big winner, growing shipments 64.3% according to Canalys, to reach a 32% share. Apple's 6.7% growth was its slowest since the iPhone launched in 2007.

    • Notebook PC shipments contracted by 13.1% to a total of 50.5 million units. The biggest decline was in Western Europe, where shipments fell 25.2%.

    Commenting on the iPhone numbers, Canalys principal analyst Pete Cunningham offered this free advice:

    "Despite its slowing growth, Apple still shipped over 37 million iPhones. But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone. The iPhone user interface is now six years old and badly in need of a refresh. Hardware-wise, the biggest dilemma that Apple faces is what it does with the size of the display on the next iPhone. It cannot afford to ignore the trend for larger displays in premium smart phones. We expect an increase on the iPhone 5's 4" display but are not anticipating a 'Phablet'-style iPhone."

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